Responsibilities

• Act as the voice of the customer/end-user by partnering closely with Sales and Trading teams to uncover insights, shape ICPs, and identify market opportunities
• Lead product and feature launches from positioning through enablement, ensuring teams are confident and market-ready
• Turn platform capabilities and performance insights into clear, compelling stories that drive adoption
• Develop high-impact sales materials (decks, one-pagers, case studies, playbooks) that highlight differentiation and best practices
• Use data, competitive insights, and AI tools to continuously refine messaging, improve go-to-market strategy, and support revenue growth

Requirements

• 5+ years of product marketing experience within a B2B technology company
• Strong understanding of programmatic advertising and/or digital media strategy
• Experience as a trader, campaign manager, buyer, or DSP/platform user is a strong plus
• Healthcare or pharma media experience preferred (agency or in-house)
• Comfort using AI tools and productivity platforms (e.g., Jira, Trello, Claude, Gemini, etc)
• Proven ability to translate complex technical concepts into clear, compelling messaging

Preferred

• Experience as a trader, campaign manager, buyer, or DSP/platform user is a strong plus
• Healthcare or pharma media experience preferred (agency or in-house)
• Comfort using AI tools and productivity platforms (e.g., Jira, Trello, Claude, Gemini, etc)

Benefits

• Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
• 401(k) Match
• Generous paid vacation and sick time
• Paid parental leave & adoption assistance
• Annual tuition assistance
• Better Yourself Wellness program
• Group volunteer opportunities and fun events
• Commuting subsidy and commuter benefits
• A referral bonus program -- we love hiring referrals here at PulsePoint