Responsibilities

• Be the internal expert on Profound's product: features, roadmap, use cases, and technical underpinnings.
• Translate what we build into clear positioning and messaging that shows up across the customer lifecycle, from onboarding to renewal to expansion.
• Own the story of "what's new and why it matters" for existing customers, not just prospects.
• Build the materials that CSMs rely on: onboarding, product deep-dives, feature launch training, and recurring office hours. You will partner with GTM Enablement to deliver these materials and have support from that team.
• Create the content that drives adoption and retention: feature explainers, customer-facing playbooks, use-case guides, QBR narratives, expansion talk tracks, and product FAQs.
• Give CSMs sharp, accurate language for renewal conversations, upsell moments, and objection handling with customers who are already on the platform.
• With the rest of PMM, you will co-own go-to-market for new features and products with a heavy emphasis on landing them inside the existing base, not only in new-logo acquisition.
• You will own our webinar content calendar to drive both new logo pipeline generation and customer education/adoption
• Partner with the rest of marketing, including community marketing, to drive awareness, activation, and adoption of what we ship.
• You will own the changelog, making sure everything we’re shipping makes it way to our users both via product notifications and weekly emails

Requirements

• 3 to 6 years in product marketing, customer marketing, product enablement, or a closely related field at a B2B SaaS company.
• Experience serving or working alongside Customer Success, account management, or a post-sale motion (adoption, retention, expansion).
• You've created enablement, launch, or customer-facing content yourself.
• You've worked in a fast-moving product environment and know how to keep pace with a roadmap that doesn't slow down.
• Comfortable getting into the details of a technical product. You don't need to be an engineer, but you can sit with one and come away with a clear grasp of what's being built.
• Able to understand and explain concepts like APIs, data pipelines, AI model behavior, and platform architecture at a level that's useful in a customer conversation.
• Experience with AI, LLMs, and the evolving landscape of AI search and agentic systems is a real plus.
• Strong writer and communicator. Your decks and guides should be things people actually want to read.
• You can take something complicated and make it simple without losing accuracy.
• Comfortable presenting and facilitating in front of CSMs, AEs, leadership, and executives.

Preferred

• Experience at a marketing technology, analytics, or AI company.
• Familiarity with AI search, LLM-based discovery, or answer engine optimization.
• Experience owning customer marketing, adoption, or expansion programs.
• Experience in a category-creation or early-market environment where the product story is still being defined.