Responsibilities

• Marketing Campaign Strategy and Execution
• Lead marketing plan development and execution across paid,earned, shared, and owned channels supporting worldwide launches, content updates, and in-game promotions.
• Work closely with our Product team to understand the development roadmap, identify key selling points, and provide recommendations for marketing plans and support.
• Collaborate with Product, Data Science, UA, Partnerships, and Communication teams to deliver fully integrated marketing plans supporting the growth of the Mobile Sports portfolio.
• Drive the development of new promotional programs and help identify marketing best practices within and outside of the gaming industry to effectively promote our products.
• Conduct competitive marketing analyses to provide sound marketing recommendations
• Creative Positioning and Asset Development
• Define positioning, messaging, audience strategy, and supporting assets throughout the product’s lifecycle across all channels and campaigns.
• Own the development of all marketing-related content created in partnerships with internal and external creative resources -- test, learn, and iterate to improve creative performance.
• Collaborate with internal stakeholders to drive hypotheses and innovative media tactics that push the business forward.
• KPI Development and Mastery
• Identify, understand, and master key performance indicators of business goal success.
• Lead consistent funnel testing efforts to improve user acquisition efforts: A/B test creative, audience, channel, etc.
• Monitor budgets and performance across all campaigns and report on campaign performance to key stakeholders.
• Collaborate with Data Science and Product teams to measure the effectiveness of marketing campaigns and formulate recommendations to help drive long-term strategic planning.