Responsibilities

• Know your buyer and user: research and deeply understand the founder and startup persona, including roles, pain points, objections, and goals.
• Own the startup narrative for Brex, including product and solution positioning, to demonstrate why Brex is the best solution for startups at every stage of growth.
• Develop the marketing strategy for our startup segment (pre-seed, seed, series A) and bring it to life across messaging, campaigns, events, and more.
• Devise and quarterback full-funnel marketing campaigns, product launches, and sales plays to optimize outcomes from acquisition to adoption and upsells.
• Create sales and marketing assets (e.g., pitch decks, web pages, case studies, social posts, thought leadership) in partnership with Brand and Design teams.
• Monitor and report on the effectiveness of your initiatives, using data to optimize strategies and achieve business goals.