Product Marketing Lead

El Segundo, CA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

End-to-end positioning and messaging drive the product story from core narrative to feature talking points, while go-to-market ownership leads launches across product, brand, comms, retail, and digital.

  • Growth/Positioning: Own the narrative and talking points across level of detail from core narrative to feature messaging.
  • Launch GTM: Lead cross-functional launches with product, brand, and growth partners to land a cohesive story.
  • Market insight: Build deep customer and competitive knowledge to inform product and marketing decisions.

Job Description

  • Own end-to-end product positioning and messaging for your product area, from foundational narrative to feature-level talking points.
  • Lead go-to-market strategy and execution for new launches — coordinating across product, brand, comms, retail, and digital to land a cohesive story.
  • Develop deep expertise in our customers, the competitive landscape, and the broader category, and turn that insight into a point of view that informs product and marketing decisions.
  • Partner closely with product management to influence the roadmap, represent the voice of the customer, and ensure what we build is something we can clearly and authentically market.
  • Create the content and tools that bring products to life — value props, launch narratives, demos, and key messages.
  • Define how we measure success, instrument launches, and use data and customer feedback to iterate after every release.
  • Collaborate with brand and creative partners to ensure product storytelling stays true to who we are as a company.
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Rivian

3.5 Glassdoor

Doing something different is never easy. It requires courage, optimism and grit. Core to our mission is building a team of adventurous individuals determined to make a positive impact on the world. This means challenging ourselves constantly. Stretching beyond the bounds of conventional thinking. Reframing old problems. Seeking new solutions. And operating comfortably in a space of uncertainty. While our backgrounds are diverse, our team shares a love of the outdoors and a desire to protect it for future generations. Do you like doing the impossible? We’d love to hear from you.

Founded in 2009
Irvine, California, USA
12K employees (382 in marketing)
60% recommend to a friend
69% CEO approval

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$22.9K
Traffic Source Mix
Search
44.6%
Direct
45.3%
Referral
5.4%
Social
3.5%
Paid
1.1%

Headcount Trend

Current headcount: ~11.8K

Marketing Team

Marketing Team Size
160 (1% of company)
Median Career Experience
14.5 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$21.9B
Last Raise
$1B
Post IPO Equity, 9 months ago

Funding History

  • Jun 2025
    Post IPO Equity • $1B
  • Nov 2024
    Post IPO Debt • $6.6B
  • May 2024
    Grant • $827M

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