Product Marketing Lead, Insurance

New York City, NY (Hybrid)

$150K/yr – $200K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the go-to-market narrative and cross-functional commercialization for an enterprise AI insurance platform, turning complex tech into buyer-ready storytelling and enabling data-driven optimization.

  • Strategy: Own the commercialization plan for an enterprise AI insurance platform.
  • Messaging & Positioning: Translate tech into persona-focused value.
  • Storytelling & Enablement: Build narratives, sales support, and proof points to showcase impact.

Job Description

Responsibilities

  • Strategy: Own the commercialization strategy that positions our insurance solution as the premier enterprise AI platform across the insurance distribution chain.
  • Messaging & Positioning: Lead the messaging and positioning that translates complex technical capabilities into clear, compelling value for each persona we serve.
  • Storytelling & Enablement: Build the narratives, sales support, and proof points that bring our story to life, arming the team to showcase the power of our solutions and our expertise.
  • Cross-functional partnership: Partner with engineering, solutions, sales, and marketing to align on approach, with voice of customer as the connective tissue that keeps the team pointed in the right direction.
  • Performance & optimization: Use data and analytics to measure how commercialization activity is performing, with optimizations to sharpen the approach.
  • Market intelligence: Conduct market research and competitive analysis to surface emerging trends and opportunities in insurance technology and with our customers.

Requirements

  • 5+ years of experience in a B2B product marketing role for an InsurTech / AI / ML / technical SaaS solution
  • You have a skill for turning complex ideas into easily digestible, compelling narratives that resonate with different personas
  • Confident communicator with experience delivering live demos, webinars, or virtual product presentations
  • A track record of using data and automation to drive decisions, predictability and scale
  • A history of supporting cross-functional team members with a team player attitude, willing to roll up your sleeves to support the collective goal.
  • 4X In-Office Requirement in our New York City office

Preferred

  • Familiarity with the insurance space
  • Experience selling or deploying AI or machine learning within enterprise environments

Benefits

  • generous equity and benefits packages
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Kizen

3.8 Glassdoor

Kizen is the first end-to-end AI acceleration platform that makes it easy for anyone to build AI agents & modernize applications by talking, typing, or using drag and drop._________Origin story...In an era of rising expectations, most organizations are struggling to keep up, with only 7% able to meet these demands. John Winner and Scott Turner, Co-founders of Kizen, witnessed firsthand how the inflexibility and high customization costs of leading legacy tools - all built in the late 1990s and early 2000s - leave employees frustrated, teams understaffed, and customers dissatisfied. In a world of rapid evolution, why are so many businesses still relying on outdated platforms that no longer meet the dynamic needs of today’s enterprises?After 11 years of consulting with leading legacy tools, John and Scott realized that while the providers tried their best, the software’s limitations were too overwhelming. It was time to challenge the status quo and open minds to the next generation of technology designed for speed, efficiency and real impact. It was seeing teams struggle with multiple tools not meeting their needs and the incredible potential of automation and AI to enrich lives and drive business success that sparked the creation of Kizen._________Kizen is built to help businesses thrive, save time, and deliver the experiences customers crave.See what you can build with Kizen at www.kizen.com

Founded in 2018
Austin, Texas, USA
75 employees (8 in marketing)
69% recommend to a friend
68% CEO approval

Traffic Signals

Monthly Visitors
31.2K
Traffic Source Mix
Search
31.8%
Direct
57.6%
Referral
5.1%
Social
4.5%
Paid
1%

Headcount Trend

Current headcount: ~75

Marketing Team

Marketing Team Size
7 (9% of company)
Median Career Experience
13 years
Median Tenure
1.1 years

Funding

Total Funding
$12M
Last Raise
$12M
Seed, 4 years ago

Funding History

  • Sep 2022
    Seed • $12M