Responsibilities

• - Own product positioning and messaging — translate a fast-evolving AI product into sharp, differentiated value propositions for self-serve users, teams, and enterprise brands.
• - Drive go-to-market for every launch: plan, coordinate, and execute product and feature launches end-to-end across web, in-product, email, social, and PR.
• - Build the launch engine — repeatable processes, tiers, and playbooks so Creatify ships launches with consistent quality and impact as velocity increases.
• - Deeply understand our users and buyers (marketers, agencies, growth teams, brands) — run customer and competitive research to sharpen segmentation, messaging, and pricing/packaging.
• - Partner with Growth to improve activation and conversion — website, landing pages, onboarding narrative, and lifecycle content that moves users from sign-up to value.
• - Enable Sales with positioning, decks, battlecards, case studies, and competitive intelligence that win deals.
• - Own the competitive landscape — track the AI-video/ad-tech space and turn insight into positioning advantage.
• - Create compelling proof: customer stories, use cases, and results that show what Creatify makes possible.

Requirements

• - 5+ years in product marketing, with a track record of owning positioning and driving launches for a fast-moving software product.
• - Proven ability to turn a complex or technical product into clear, compelling messaging that converts.
• - Strong writer and storyteller — you can go from customer insight to crisp copy without heavy hand-holding.
• - Analytical and outcome-oriented — you pair narrative instincts with data (funnel, activation, conversion, win/loss).
• - Comfortable operating with ambiguity and speed in an early, high-velocity environment; you build the process rather than inherit it.
• - Excellent cross-functional collaborator across Product, Growth, Sales, and leadership.

Preferred

• - Experience marketing an AI, creative-tooling, martech, or ad-tech product.
• - Familiarity with both PLG/self-serve and sales-assisted motions.
• - Background working with or inside marketing agencies or brand/growth teams (our core users).
• - Hands-on with modern PMM and content tooling; comfortable being technical on the basics.