Responsibilities

• Act as the connective layer across Product, Design, and Marketing, driving alignment and execution across all marketing channels
• Define and evolve product positioning, messaging, and value propositions across our Ecommerce experience and marketing channels
• Translate Physical device and App product features into clear, compelling customers narratives that drive revenue and engagement
• Own the end to end Go To Marketing planning for product launches, campaigns, and site updates–ensuring alignment across Product, Design, Growth, and Merchandising
• Translate Go to market plans into high performing onsite experience, partnering closely with Product and Design to ensure effective execution
• Continuously improve messaging across landing pages, product pages, and key funnel touchpoints to increase conversion, AOV, and revenue
• Partner with Growth Creative and Performance Marketing teams to ensure strong message match across acquisition channels and onsite experience
• Partner with Product and leadership to define and iterate on pricing, bundling, and discounting strategies and analyze performance to optimize for revenue and customer perception
• Define and execute go to market strategy for geographic expansion initiatives, including positioning, messaging, and launch planning in collaboration with cross-functional teams
• Identify and address market-specific customers needs, behaviors, and conversion barriers and translate that into actionable improvements

Requirements

• 2-4+ years of work experience in a product marketing, growth, product, or related role (start-up experience strongly preferred)
• Proven ability to own work end-to-end, from strategy through execution and analysis
• Comfort operating in fast-moving, ambiguous environments
• Experience working on E-commerce or consumer products
• Experience collaborating with cross-functional teams (Engineering, Product, Design, Growth)

Benefits

• Compensation & benefits We offer competitive compensation, meaningful equity, and comprehensive benefits for you and your family. We also prioritize flexibility, time to recharge, and a culture that supports both high performance and sustainable work.