Product Marketing Lead

San Francisco, CA (Hybrid)

$249K/yr – $280K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own product marketing for Brex by shaping narratives, launches, and campaigns across customer segments, leveraging research to guide strategy and creative, and collaborating with sales enablement and brand teams to drive adoption and retention.

Job Description

Responsibilities

  • Build narrative, product positioning, and GTM strategy for Brex products and customer segments
  • Deeply understand your customers through research, sales call listening, and direct conversations to inform strategy and creative
  • Develop full-funnel marketing campaigns, product launches, and sales plays to optimize every stage of the journey, from acquisition to adoption to retention
  • Concept and create sales and marketing assets (pitch decks, web pages, case studies, videos, and more) that demonstrate why Brex is the best solution
  • Work with Sales Enablement to create training and resources that help reps win deals
  • Partner with Brand, Design, and Events to create compelling content experiences, including panel and keynote presentations
  • Monitor and report on the effectiveness of your initiatives, using data to optimize strategies and achieve business goals

Requirements

  • 10+ years in product marketing (ideally at a B2B SaaS or fintech company)
  • 3+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
  • Proven track record of translating features and products into compelling, customer-centric positioning, narratives, and campaigns
  • Natural ability to find the unique story that cuts through the noise and bring it to life across formats and channels
  • Strong creative judgment with the ability to give clear, constructive feedback that elevates work
  • Customer-obsessed with deep empathy for the people you're marketing to
  • Expertise in market segmentation, personas, and customer journey mapping
  • Strategic thinker who executes tactically and works cross-functionally—a maker at heart
  • Proficiency with AI tools for productivity and content creation
Brex logo

Brex

3.8 Glassdoor

Brex is the intelligent finance platform, combining the world’s smartest corporate card with integrated expense management, banking, bill pay, and travel. Over 35,000 companies, including Anthropic, SeatGeek, and Atari, use Brex to spend smarter and move faster.

Founded in 2017
San Francisco, California, USA
1.7K employees (97 in marketing)
68% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
860.9K
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
26.3%
Direct
65.9%
Referral
5.7%
Social
1.5%
Paid
0.5%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
57 (3% of company)
Median Career Experience
11 years
Median Tenure
3.2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.7B
Last Raise
$235M
Debt Financing, 1 years ago

Funding History

  • Jan 2025
    Debt Financing • $235M
  • Jul 2023
    Series Unknown
  • Jan 2022
    Series D • $300M

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