Responsibilities

• Define and defend Gradial’s positioning across the portfolio, ensuring our homepage, pitch, launches, and market narrative tell one clear story
• Name and shape the category before someone else does through sharp messaging, proprietary research, and language that sticks in the market
• Own product and company messaging for executives, buyers, operators, and technical stakeholders across every major channel
• Lead product launches as narrative moments, building the storyline, proof points, founder content, customer voice, and go-to-market coordination end to end
• Build competitive positioning that helps us win in live deals against adjacent platforms, established incumbents, and agency alternatives
• Partner closely with Sales to sharpen differentiation, strengthen objection handling, and improve win rates where it matters most
• Turn customer wins into category-defining stories by building a repeatable engine for case studies, named talks, videos, PR moments, and co-marketing assets
• Talk to customers and power users frequently, using those insights to refine messaging, uncover proof points, and keep our story grounded in reality
• Own analyst relations across top industry firms, shaping how the market understands the category and where Gradial fits
• Hold a high bar for clarity and consistency, protecting the company from diluted messaging as we scale

Requirements

• 5+ years of product marketing experience in B2B SaaS, ideally in a product-led or category-creating company
• Experience joining an early-stage startup, roughly under 250 employees, and driving it through a significant scale phase as a category-defining business
• Strong track record owning positioning, launches, competitive strategy, customer storytelling, and sales enablement
• Exceptional writing and storytelling skills with the ability to create sharp narratives that influence buyers, operators, analysts, and internal teams
• Ability to translate complex product capabilities into clear market value for both technical and non-technical audiences
• Experience working closely with founders, product teams, and go-to-market teams in fast-moving environments with little existing structure
• High ownership mindset with comfort operating as a builder and individual contributor while laying the foundation for a future function
• Strong customer instinct and a habit of staying close to users, buyer pain points, objections, and product truth
• Confidence and judgment to make strategic messaging decisions and hold the line as the company grows

Preferred

• Experience at a high-performing startup that scaled meaningfully from early stage to broad market adoption
• Familiarity with AI-native products, AI-leaning developer tools, or modern MarTech platforms
• Experience introducing a new category or making new market language stick in a competitive space

Benefits

• Performance-based annual bonus
• Meaningful equity awards
• Medical, dental & vision (fully covered for employees with 75% for dependents)
• Fertility & family-planning support
• 401k plan
• Unlimited PTO
• A beautiful Seattle office with a gym, sauna, and bike parking
• Free lunch three days a week in our HQ
• A front-row seat to building category-defining AI infrastructure