Responsibilities

• Partner with sales & solution engineers to develop content and enablement programs that fuel pipeline and close deals
• Be a part of a team that helps define differentiated, clear and customer-centric narrative, value props, positioning and messaging.
• Translate our marketing initiatives into actionable programs and align with our digital & field marketing teams to help drive demand generation.
• Drive the creation and delivery of thought leadership content, webinars, blogs, and case studies to drive the industry message.
• Transform and operationalize internal and external marketing communications.
• Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs.
• Partner closely with product teams to shape differentiated product investments that drive innovation for our customers.
• Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams.
• Lead product launch plans and develop effective sales training materials.
• Confidently deliver presentations to audiences of all sizes

Requirements

• 8+ years of experience in product marketing, industry marketing or corporate marketing.
• Experience in IT Service Management, or other applicable IT domains like IT Operations or Asset Management
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
• Expertise in creating strong working relationship s with cross-functional teams and align with global stakeholders
• Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets.
• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.
• Ability to strategize and craft compelling messaging and positioning for technology products.

Preferred

• Experience with the Salesforce products and/or other IT Service Management solutions or platforms preferred
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
• A winning attitude that inspires optimism, fun, and the desire to always be learning!