Responsibilities

• Build GTM foundation - Create Clay's core narrative, messaging frameworks, and competitive battlecards so all revenue teams can effectively position and sell our products
• Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps teams win against key rivals
• Enable sales teams - Create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
• Optimize the revenue funnel - Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
• Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Clay
• Build customer advocacy - Develop compelling case studies, success stories, and reference programs that support the sales process
• Build systems that work as we grow - Create simple, repeatable processes within Product Marketing that won’t break as the company gets bigger
• Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective

Requirements

• 8+ years of professional experience, previous experience in Sales a plus
• 5+ years of product marketing experience, preferably at high-growth B2B SaaS companies with complex product surface areas
• Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
• Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations, and customer-facing assets
• Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
• Strong comfort with prioritizing the highest impact projects in a dynamic, fast-moving environment
• Experimentation mindset to utilize AI tools (including Clay) to optimize and scale Product Marketing workflows
• Success partnering with Marketing, Sales, and CX organizations, representing the voice of the customer