Responsibilities

• Create videos, white papers, presentations, product demonstrations, and other web collateral to position and generate demand for NI’s products and technology.
• Collaborate with product management, technical & partner marketing, and sales to develop product positioning and articulate key messaging.
• Collaborate with technical and corporate marketing as a product expert to support NI’s go-to-market campaigns and bring new products and features to market.
• Manage new product releases and coordinate with cross-functional teams for successful rollouts.
• Develop strong understanding of the target buyer persona(s) including their needs, challenges, and decision drivers.
• Support pre-sales activities as an NI product expert.
• Support product centric sales training activities across direct and indirect channels.
• Gather and analyze customer feedback to improve product messaging and positioning.
• Monitor product and campaign performance metrics to assess marketing effectiveness.
• Represent the company at industry events, trade shows, and conferences.

Requirements

• Bachelor’s degree in electrical engineering, computer engineering, computer science or equivalent.
• 8+ years of product marketing, technical marketing, solutions marketing, or related roles in test and measurement applications.
• Knowledge of data acquisition and instrumentation including oscilloscopes, digital multimeters, and waveform generators, and their use-cases. Experience with LabVIEW, TestStand and NI hardware is a plus, but not required.
• Knowledge of business-to-business sales and marketing best practices including effective use of social media, managing distribution channels, and training technical sellers strongly preferred.

Preferred

• Strong communication skills: Proficiency in technical writing, engaging/educational video content, and presenting to diverse audiences.
• Detail oriented: An expert multitasker with the ability to manage numerous projects simultaneously while still delivering highly accurate and quality work.
• Project leadership: A proven ability to drive tasks and projects to successful completion.
• Collaboration: The ability to effectively interact with both technical and non-technical stakeholders.
• Problem-solving: Skill in diagnosing technical issues and offering creative, practical solutions.
• Adaptability and self-motivation: A desire to learn quickly, thrive in ambiguity, and take initiative.

Benefits

• National Instruments (NI) is now the Test & Measurement (T&M) BU in the Emerson Portfolio.
• Flexible, competitive benefit plans supporting physical, mental, financial, and social needs, including a market leading 401(k) and profit-sharing plan, medical/dental/vision, parental leave, EAP, tuition reimbursement, and employee resource groups.
• Emerson culture emphasizes work-life balance with flexible time off and inclusive environment.
• Extensive training programs and development opportunities, including mentorship and coaching, project management, and on-the-job training.