Product Marketing Director - Zelle

New York City, NY (Hybrid)

$186K/yr – $232K/yrDirector/Executive15+ years expFull time

Posted 2 months ago

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Job Summary

Own the GTM strategy to scale Zelle for corporate billers and omni-channel merchants, turning market needs into repeatable, measurable growth.

  • Growth leadership: definition of priority segments, partner pathways, and scalable playbooks to drive acquisition, activation, and ongoing engagement.
  • Cross-functional orchestration: align Product, Partnerships, Risk/Compliance, Marketing, and Sales to ensure roadmap, launches, and compliant, trusted messaging.
  • Measurement and optimization: establish KPIs for acquisition, activation, volume, and retention, and drive a continuous test-and-learn cycle across launches.

Job Description

Own the GTM strategy to scale Zelle for corporate billers and omni-channel merchants, turning market needs into repeatable, measurable growth.

  • Growth leadership: definition of priority segments, partner pathways, and scalable playbooks to drive acquisition, activation, and ongoing engagement.
  • Cross-functional orchestration: align Product, Partnerships, Risk/Compliance, Marketing, and Sales to ensure roadmap, launches, and compliant, trusted messaging.
  • Measurement and optimization: establish KPIs for acquisition, activation, volume, and retention, and drive a continuous test-and-learn cycle across launches.
Early Warning® logo

Early Warning®

2.4 Glassdoor

Early Warning Services, LLC, a financial services technology leader, has been empowering and protecting consumers, small businesses, and the U.S. financial services ecosystem with cutting-edge risk, fraud and payment solutions for more than three decades. Through our network intelligence and partnerships with more than 2,500 bank and credit union brands, we increase access to financial services and products, and protect financial transactions. We are the company behind Zelle® and the PazeSM online checkout solution.

Founded in 1990
Scottsdale, Arizona, USA
1.7K employees (96 in marketing)
25% recommend to a friend
14% CEO approval

Traffic Signals

Monthly Visitors
45.1K
Traffic Source Mix
Search
32.3%
Direct
60.3%
Referral
6.5%
Social
0.6%
Paid
0.2%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
81 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

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