Product Marketing Director

Chicago, IL (Hybrid)

$191K/yr – $240K/yrDirector/ExecutiveFull time

Posted 21 hrs ago

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Job Summary

Own the PMM strategy and execution for Perk's platform narrative, GTM for new launches, competitive intelligence, revenue enablement, and team leadership, shaping how the market sees Perk and driving commercial momentum.

  • Define market narrative and differentiated positioning
  • Lead end-to-end GTM for launches and market programs

Job Description

Responsibilities

  • The platform narrative Own how the market understands Perk. That means the core messaging architecture, how we position the T&S platform against the alternatives, and the "why Perk" story that runs from the website to the pitch deck to the sales conversation. A key objective is shifting market perception from individual products to a unified platform built for modern finance teams.
  • Go-to-market and launches Own the end-to-end GTM strategy for new products and major launches. You'll be responsible for moving from reactive launches to a predictable, commercially focused engine that improves product adoption and reduces execution risk. Every significant launch should follow a consistent framework and land with commercial momentum, not just coverage.
  • Market and competitive intelligence Build a best-in-class intelligence capability: competitive analysis, win/loss, customer research, and market signals that improve how we sell. You'll represent the voice of the market inside the revenue team, to ensure our messaging and positioning is built on what buyers actually care about and where we genuinely win.
  • Revenue enablement Partner closely with Revenue leadership and the sales enablement team, to improve win rates, platform attach, sales confidence, and launch effectiveness. The measure of success is a sales team that can clearly articulate Perk's differentiated story and a PMM function recognised as a genuine commercial partner.
  • Team and function Lead and develop the PMM team, create the operating rhythms and quality standards that allow the function to scale, and establish PMM as one of the company's most trusted strategic partners. You'll also shape what the function looks like as Perk grows.

Requirements

  • You've spent meaningful time in B2B SaaS and you have a track record of building positioning that earns internal trust and wins externally.
  • You know how to build a differentiated position. You understand the strategic choices that determine where a product competes and why it wins, and you can distill a technically complex platform into a story that lands clearly with a senior finance buyer.
  • You thrive on understanding the buyer, the market, and the competitive picture inside out. You get into the detail because you want to, and you want to be the person in the room who knows this space better than anyone.
  • You think commercially and use data to make decisions. You've built repeatable operating models, and you're as comfortable challenging a product roadmap priority as writing the launch brief.
  • You're highly influential and a strong communicator. You bring people with you across Product, Revenue, and Marketing - building alignment through the strength of your ideas -and you take communication seriously, owning the process end to end from how a message is crafted to how it lands across the organisation.
  • You're an AI-first operator. You use AI to change how the work gets done: faster research, stronger competitive analysis, higher-quality outputs. You'll bring that to how this team operates. This isn't optional - we're an AI-first company and we expect our leaders to lead that way.

Benefits

  • Receive competitive compensation and equity ownership in Perk
  • Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays
  • Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
  • Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date
  • Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans
  • Plan for your future with our 401(k) plan with company matching contributions
  • Care for your furry friends through partner discounts on pet insurance
  • Join our unforgettable Perk events, including our spectacular annual summer party
  • Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
  • Focus on your family with 12-16 weeks’ paid parental leave
Perk logo

Perk

4.1 Glassdoor

The intelligent platform for travel and spend.Time-consuming bookings, endless approvals, hundreds of receipts: Perk is made to erase the work behind the work that is costing your business trillions and draining your teams of morale and productivity. At Perk, we call it shadow work.By automating bookings, expenses, and invoice processing, Perk takes care of shadow work so your teams can get down to business—all while keeping you in control. Founded in 2015, we’re trusted to power real work by over 10,000 companies worldwide, including Wise, On Running, and Breitling, and backed by first-class investors, such as SoftBank, Kinnevik, Felix Capital, Target Global, LocalGlobe, Spark Capital, and Noteous Partners.Work with Perk, and unlock the full potential of your people and your business.

Founded in 2015
Boston, Massachusetts, USA
2K employees (87 in marketing)
80% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Google Ads Budget
$225.4K

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
52 (3% of company)
Median Career Experience
8 years
Median Tenure
1.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$864.7M
Last Raise
$200M
Series E, 1 years ago

Funding History

  • Jan 2025
    Series E • $200M
  • Jun 2024
    Debt Financing • $134.2M
  • Jan 2024
    Series D • $103.1M

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