- Define and Own the Market Narrative - Build clear, differentiated messaging and positioning that shows how Workiva solves real problems for buyers within GRC - Turn complex product capabilities into simple, compelling stories for senior executives and practitioners - Guide consistent messaging across campaigns, events, and executive communications - Drive Go-to-Market Excellence - Own the GTM strategy end to end, from launch planning through revenue impact - Partner with Competitive Intelligence to build battlecards and sales tools that help reps win deals - Create and maintain sales assets and enablement materials—including first-call decks, solution content decks, data sheets, and sales plays - Author and review content for campaigns, webinars, events, and demand generation programs - Equip field teams with the training, content, and insights they need to shorten deal cycles