Responsibilities

• Shape Eightfold's AI Narrative
• Define and evolve Eightfold's AI narrative for the market — articulating how our platform's capabilities, including agentic functionality, Talent Intelligence, and Responsible AI, deliver meaningful outcomes for enterprise customers
• Translate complex technical concepts into clear business value by working closely with engineering, AI research, and product leadership
• Build high-authority content including technical explainers, thought leadership pieces, briefing materials, and vision decks that help customers, prospects, and analysts understand Eightfold's platform and approach
• Equip sales, customer success, and other go-to-market teams to confidently speak to our AI architecture, platform capabilities, and Responsible AI framework — developing the messaging, explanation frameworks, and enablement needed for both technical and non-technical audiences
• Monitor the AI landscape — including emerging agent frameworks, LLM developments, and evolving regulations — and translate those trends into actionable guidance for messaging, positioning, and field education
• Own Core Product Marketing Responsibilities
• Develop and maintain product messaging and positioning for assigned product areas, grounded in customer insights, value drivers, and competitive dynamics
• Lead go-to-market planning and execution for product launches, partnering closely with product, engineering, and cross-functional stakeholders to deliver clear and well-sequenced launches
• Create and maintain a robust library of enablement assets — pitch decks, one-pagers, talk tracks, and demo flows — that equip sellers and customer-facing teams to engage effectively at every stage of the buying cycle
• Partner deeply with Product Management, contributing customer insight, competitive context, and market perspective into roadmap discussions, packaging decisions, and prioritization
• Conduct ongoing market and customer research, including win/loss analysis, persona development, and field insight gathering, to continuously sharpen positioning and strategy
• Drive competitive intelligence, ensuring the field can accurately and confidently position against incumbent HR platforms and AI-native competitors

Requirements

• 5–8+ years of product marketing experience in B2B SaaS, with a track record of supporting technically complex or AI/ML-driven products at a senior level
• Demonstrated ownership of core product areas, including developing messaging and positioning, supporting roadmap conversations, and driving go-to-market readiness end to end
• Proven ability to translate complex technical concepts — including AI architecture, data systems, and emerging techniques — into clear, audience-appropriate narratives for buyers, analysts, and internal teams
• Exceptional writing and content development skills, with experience producing technical explainers, product narratives, and enablement materials without heavy reliance on agencies
• Deep experience partnering with engineering, AI research, and Product Management — able to contribute both structure and insight across technical and commercial discussions
• Track record of equipping sales and customer-facing teams with the messaging, frameworks, and competitive clarity needed to win in complex, multi-stakeholder enterprise deals
• Strong ability to manage go-to-market readiness for new capabilities, driving alignment across Product, Sales, CS, and broader GTM teams
• Ability to synthesize AI trends, competitive movements, and regulatory developments into actionable guidance for messaging, positioning, and internal education

Preferred

• Experience supporting or leading analyst relations efforts, contributing technical and product clarity for evaluations and briefings
• Experience in a multi-product or platform environment where shared AI foundations support multiple product experiences
• Comfort operating in fast-moving or ambiguous environments, with a demonstrated ability to drive clarity across teams and functions
• Familiarity with enterprise HR technology, talent acquisition systems, or adjacent enterprise platforms

Benefits

• compensation includes family medical, vision, and dental coverage, a competitive base salary, and eligibility for equity awards and discretionary bonuses.
• Experience our comprehensive benefits with family medical, vision and dental coverage, a competitive base salary, and eligibility for equity awards and discretionary bonuses or commissions.