Responsibilities

• Own all product marketing for Moloco's performance CTV products end-to-end, including market research, ICP development, naming, positioning, and messaging
• Develop a holistic marketing plan that drives awareness, credibility, and demand for Moloco's Performance CTV product, managing the budget and coordinating with field marketing, campaigns, platforms, and communications
• Leverage AI tools to test approaches rapidly, optimize based on performance data, and scale what's working across awareness, demand generation, and conversion
• Challenge the industry's established perception of CTV as a brand-only channel by developing content, proof points, and narratives that position it as a performance driver
• Partner with the marketing research team and external partners to identify data-driven positioning research initiatives and translate findings into clear messaging
• Bring positioning to life across web properties, sales enablement, case studies, and other initiatives to ensure consistency and effectiveness
• Own the end-to-end development and execution of go-to-market initiatives to drive awareness, adoption, and growth for Moloco's performance CTV product
• Lead high-impact programs such as sales enablement, event strategy, partner marketing initiatives, research reports, and customer success stories
• Drive website strategy, develop compelling case studies, and orchestrate high-impact product launch moments
• Be strong AI fluency and curiosity leveraging AI tools to accelerate impact and partner with sales in AI-first initiatives

Requirements

• 10+ years of product marketing experience, with at least 3 years in a senior or director-level role at a B2B adtech, martech, or digital media company
• Adtech and CTV fluency: ROAS, incrementality, attribution, audience targeting, and measurement
• Familiar with programmatic and walled garden advertising ecosystems and CTV within the broader digital media mix
• Proven category creation or repositioning experience
• AI fluency in practice: actively leverage AI tools to test messaging variations and build campaigns
• End-to-end GTM execution experience (positioning, naming, launch planning, sales enablement, content strategy)
• Sales partnership depth: worked closely with sales to build pitches, battlecards, and messaging
• Demand generation and ABM experience: ability to segment ICPs and target accounts in new markets
• Builder mentality: ability to operate in early-stage or 0-to-1 environments and own outcomes
• Cross-functional credibility with Product, Data Science, Engineering, and Sales

Preferred

• Experience building AI-first GTM motions
• Experience in early-stage or 0-to-1 environments
• Proven track record launching net-new products or reframing existing ones for skeptical audiences

Benefits

• Moloco Thrive: Benefits and Well-Being: We take care of you and create the conditions for you to do the best work of your career.
• We offer innovative benefits that empower our employees to take care of themselves and their families so they can do the best work of their lives.
• Moloco Values and company programs described in the benefits section.