Product Marketing Director- AI Profitability

Hennepin County, MN (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive category definition and go-to-market for profitability intelligence in professional services.

  • Own the category creation and GTM for Celeste-powered capabilities
  • Must-have: 8+ years in B2B marketing/PM or GTM with relevant sector experience
  • Standout: Cross-functional leadership shaping roadmap, analyst relations, and ROI storytelling

Job Description

Responsibilities

  • Define the Future of Profitability in Professional Services
  • The market narrative for Intapp Time and Profitability—evolving positioning from timekeeping to profitability intelligence and feeding buyer and competitive insights back into product strategy
  • Thought leadership programs that reshape how firm leaders think about AI, billing, and profitability—and drive pipeline as a result
  • Partner with Product to influence roadmap priorities based on market signals, competitive dynamics, and customer insight
  • Go-to-market strategy for Celeste-powered capabilities, including packaging, pricing, and commercial design
  • End-to-end product launches, including positioning, competitive narrative, and enablement across Sales, Customer Success, and Partners
  • Market credibility through analyst engagement, customer proof points, and ROI-driven storytelling
  • In this role, you will lead how this category is defined, positioned, and brought to market.

Requirements

  • 8+ years in B2B product marketing, product management, or GTM strategy (experience in legal tech, professional services, or financial services strongly preferred), with a career trajectory that demonstrates increasing scope, leadership, and strategic impact over time
  • A track record of shaping or redefining market categories—not just describing products
  • Exceptional storytelling that connects technical capabilities to business outcomes for senior buyers
  • Experience influencing packaging, pricing, or commercial strategy
  • Ability to lead cross-functionally and drive alignment without direct authority
  • Bachelor’s degree required; MBA or advanced degree preferred

Benefits

  • Expand Your Skills: Unlock your potential with professional development opportunities supported by a community of experienced professionals. We offer reimbursement for training and continuing education to help you stay ahead in your career.
  • Enjoy Where You Work: Thrive in our modern, open offices designed to inspire creativity and collaboration. Our complimentary lunches and fully stocked kitchens ensure you have everything you need to stay energized throughout the day.
  • Support What Matters Most: Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family. Our family-formation benefits and support during your family-building journey ensure you have the resources you need when it matters most. We believe in giving back and supporting our communities with paid volunteer time off and a donation matching program for the causes you care about.
  • Join us and be a part of a collaborative and welcoming culture where your contributions are valued, and your professional growth is a priority. Together, we are building a company of long-term value that we can all be proud of.
Intapp logo

Intapp

3.8 Glassdoor

Intapp helps professionals turn knowledge, relationships, and operational insights into value. Using the power of Applied AI, we make firm and market intelligence easy to find, understand, and use. This helps Intapp clients better access and activate their expertise to make smarter decisions, manage risk, and increase their competitive advantage. The world's top firms — across accounting, consulting, investment banking, legal, private capital, and real assets — trust Intapp’s industry-specific solutions to drive new growth and multiply opportunity. Curious, collaborative, and dedicated, our team includes experts from across the markets we serve. For more information, visit Intapp.com

Founded in 2000
Palo Alto, California, USA
1.4K employees (77 in marketing)
70% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
130.9K
Monthly Google Ads Budget
$183.1K
Traffic Source Mix
Search
27.3%
Direct
64.7%
Referral
6.2%
Social
0.6%
Paid
1.2%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Team Size
53 (4% of company)
Median Career Experience
12 years
Median Tenure
4.6 years

Funding

Last Raise
Private Equity, 9 years ago

Funding History

  • Apr 2017
    Private Equity
  • Feb 2013
    Private Equity

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