Responsibilities

• Own Clay's core narrative and messaging frameworks that enable revenue teams to effectively position and sell our products
• Develop segment and persona-specific positioning that translates Clay's capabilities into targeted value propositions for distinct buyer types
• Build and maintain competitive intelligence - think battlecards, win/loss analysis, and market context that helps teams win against key rivals
• Create training programs and sales assets that help reps have better conversations and close more deals
• Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
• Develop customer proof points - case studies, ROI frameworks, and reference programs that support the sales process
• Partner with Product to influence roadmap and packaging - you'll shape how Clay shows up in market, not just market what exists
• Create use case libraries that demonstrate how Clay solves distinct problems across industries and workflows
• Develop pricing and packaging recommendations based on value drivers and competitive dynamics
• Support Clay's expansion into new verticals by developing market-specific GTM strategies, ICP definitions, and entry playbooks

Requirements

• 8-10 years of professional experience in product marketing, go-to-market strategy, or related roles; previous experience in product, sales, and analytical fields like investment banking and consulting is a plus
• 4+ years in B2B SaaS product marketing at high-growth companies with complex product surface areas
• Track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
• Experience working across sales-led and product-led growth motions
• Impact-focused mindset: Deep understanding of customer buying processes, sales cycles, and the ability to diagnose and optimize a revenue funnel
• Product fluency: Comfort with technical products; you can work with product teams to influence roadmap and translate capabilities into buyer-specific value props

Nice To Have

• previous experience in product, sales, and analytical fields like investment banking and consulting is a plus