Product Marketing Associate

Virginia, IL (Remote)

$42K/yr – $84K/yrIntern/New Grad2+ years expFull time

Posted 1 day ago

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Job Summary

Own the end-to-end go-to-market and campaign lifecycle, including planning, asset creation, cross-functional collaboration, and ongoing optimization across programs and messaging.

Lead launches from planning to execution
Develop assets including briefs, emails, landing pages, and enablement materials
Analyze performance and drive improvements

Job Description

Responsibilities

Support go-to-market launches from planning through execution
Develop campaign assets including messaging briefs, emails, landing pages, and sales enablement materials
Coordinate work across Creative, Demand Generation, School Operations, Enrollment, and Product
Analyze campaign performance and recommend improvements
Conduct competitive and customer research
Help document messaging and positioning
Use AI tools responsibly to accelerate research, drafting, and analysis
Become a trusted expert on assigned programs

Requirements

1–2 years of marketing experience
Equivalent combination of education and experience
Ability to manage multiple priorities on a daily basis, with support from manager as needed
Highly organized, detail-oriented, and consistently meets deadlines
Strong growth mindset with the ability to receive feedback and demonstrate continued growth
Ability to travel up to 10% of the time (e.g., school board meetings, video shoots, team-building events)
Ability to successfully complete a required background check
Certificates & Licenses: None required.

Preferred

Strong analytical and problem-solving skills, with a willingness to develop strategic thinking over time
Solid presentation skills, including comfort using standard presentation and collaboration tools
Strong interpersonal skills with the ability to build effective working relationships across teams
Ability to work both independently and within a team-oriented environment
Strong written and verbal communication skills
Exposure to marketing metrics through work, coursework, or internships, with an eagerness to learn how to measure and optimize campaign performance
Commitment to high-quality work and ownership of individual deliverables
Product marketing, brand management, or related cross-functional experience
EdTech experience
Comfort using AI tools to support research, drafting, and analysis

Benefits

Stride, Inc. offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.

Stride, Inc.

2.8 Glassdoor

At Stride, we believe learning should fit you—your goals, your life, your future. Education isn’t one-size-fits-all, and we’re here to change the game. Whether it’s a kindergartener exploring the world, a teen mapping out their career, or an adult upskilling for what’s next, we help learners take charge of their journey.We work alongside students, parents, educators, and communities to make learning more personal, flexible, and accessible. From career-focused pathways to hands-on skill-building, we’re reimagining what education can be—so every learner can grow, thrive, and chase their ambitions.Because when people have the opportunity to learn their way, possibilities open up—for them, for their families, and for the future.Ready to help shape the future of learning? Join us. Explore open roles at stridelearning.com/careers.

Founded in 1999

Reston, Virginia, USA

5.6K employees (174 in marketing)

www.stridelearning.com

35% recommend to a friend

23% CEO approval