Product Marketing - Associate Director / Director at Veeva Systems | Boston, MA | $115K/yr – $200K/yr

Veeva Systems

Product Marketing - Associate Director / Director

Boston, MA (Remote)

$115K/yr – $200K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive global product marketing for enterprise cloud software at a high-growth SaaS company, aligning strategy with product vision and sales enablement.

Own annual marketing planning and go-to-market programs.
Must-have: 7+ years of B2B product marketing experience.
Standout: Lead cross-functional, global launch initiatives.

Job Description

Responsibilities

Develop an annual marketing plan in collaboration with field marketing
Create go-to-market programs for new offerings, market segments, and geographies
Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
Develop product messaging to be used across all media and customer engagement channels
Empower sales to communicate our products effectively to prospective customers
Lead global cross-functional launch and release marketing initiatives
Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
Build product awareness through PR, article placements, and social media
Proactively identify customer success and bring those stories to life for use in marketing
Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace
Create and maintain a library of sales tools, such as customer presentations and competitive materials

Requirements

7+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
Demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
Strong project management skills with exceptional attention to detail
Proven ability to build relationships with other teams and across all levels
Able to work independently with little management oversight
Exceptional written and oral communication skills
Fast learner, detail-oriented, and must enjoy fast-paced work environments
Bachelor's degree or equivalent work experience
Located in the Eastern or Central timezones

Preferred

Proven success bringing innovative B2B offerings to market

Veeva Systems

3.6 Glassdoor

Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has more than 875 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Veeva is headquartered in the San Francisco Bay Area, with offices in Canada, Europe, Asia, and Latin America. Visit the Jobs section for open positions and remember that correspondence to new applicants and existing candidates will only come from an official @veeva.com email address.

Founded in 2007

Pleasanton, CA, US

9.1K employees (994 in marketing)

www.veeva.com

66% recommend to a friend

78% CEO approval