Responsibilities

• Analyze trends, customer feedback, competitor strategies, surveys, and other data to provide actionable insights to the Product Marketing, Product, and Commercial teams.
• Become the expert on our buyers, their needs, and how our products are positioned; use this knowledge to enhance product prioritization and marketing decisions by using data to assess strategic and product fit in specific market segments and suggest potential areas for growth.
• Plan and execute the launch of new products, managing the cross-functional implementation of the content plan, sales enablement, and client feedback.
• Distill market context, product features, client benefits, and use cases into succinct Product Briefs or PR/FAQs for use across departments to align on messaging and GTM plans.
• Empower Sales, Relationship Management, and other Commercial teams with the knowledge and content they need to succeed.
• Oversee marketing campaigns from start to finish by working closely with Content and Digital Marketing, Public Relations, and Internal Communications teams.
• Develop monitoring dashboards, AI tools, analytics, and related processes to track product development / marketing priorities and initiative progress.