Responsibilities

• Own end-to-end digital campaigns across email, paid media, web, webinars, and events.
• Build and manage campaign workflows within marketing automation and CRM platforms, including setup, targeting, tracking, and QA.
• Implement assets developed by product marketing and marketing managers, including messaging, offers, landing pages, and CTAs.
• Align campaigns to product launches, go-to-market timelines, and buyer journey stages.
• Coordinate with cross-functional partners for accurate execution, timely deployment, and smooth handoffs.
• Monitor and analyze campaign performance, including engagement, conversion, and contribution to pipeline and revenue.
• Develop and maintain dashboards and reports that provide visibility into campaign effectiveness and funnel performance.
• Track digital behavior and campaign responses to inform optimization recommendations.
• Partner with marketing and sales to identify trends, insights, and opportunities for improvement.
• Support A/B testing and optimization of campaign elements such as subject lines, messaging, landing pages, and audience targeting.