Product Marketing - Analyst / Associate

Salt Lake City, UT (Hybrid)

$65K/yr – $80K/yrMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Drive the creation and governance of product marketing collateral at iCapital, coordinating across product, investments, and performance teams to launch materials that meet regulatory standards.

  • Own development and maintenance of product collateral and assets.
  • Must-have: Strong written communication and attention to detail within templates.
  • Standout: Cross-functional coordination across Product, Investments, and Performance teams.

Job Description

Responsibilities

  • Support the development, maintenance, and updating of product marketing collateral, including fact cards, presentations, fund tiles, FAQs, and product updates, using established messaging and positioning frameworks.
  • Ensure consistent and accurate use of approved language across client facing and sales enablement materials, in line with brand, regulatory, and compliance standards.
  • Own version control and organization of approved marketing materials, ensuring teams have access to current, ready-to-use assets.
  • Partner with the Product, Investments, and Performance teams to gather inputs for routine updates and translate them into clear, execution ready materials.
  • Support the compliance review and approval process by coordinating submissions, tracking feedback, and managing final approvals and archival.
  • Assist with sales enablement execution, including preparation of pitch decks, product overviews, competitive comparisons, and internal training materials.
  • Support product launches and ongoing product readiness by helping prepare launch communications, user guides, platform overviews, and internal enablement resources.
  • Contribute to campaign and communication execution by coordinating assets, supporting email distributions, and tracking timelines and deliverables.
  • Maintain competitive and market reference materials by collecting, organizing, and updating publicly available product and feature information.
  • Track basic adoption, engagement, and campaign performance metrics using existing dashboards and templates, and prepare summary reports.
  • Collaborate with international and cross functional partners to ensure alignment, accuracy, and timely delivery of materials.
  • Assist with audience list preparation, segmentation updates, and distribution logistics.

Requirements

  • 1–5+ years of experience in product marketing, financial services, investment management, technology marketing, or a related field
  • Strong written communication skills and attention to detail; ability to work within established guidelines and templates
  • Highly organized, with the ability to manage multiple priorities and recurring deliverables
  • Interest in financial products and technology platforms; willingness to learn investment and product concepts
  • Comfort working with spreadsheets, trackers, shared documentation, and basic analytics tools

Preferred

  • Experience working in a compliance‑regulated environment is a plus
  • Familiar with CRM tools, CMS platforms, email systems, analytics dashboards, or AI‑enabled productivity tools is a plus

Benefits

  • The base salary range for this role is $65,000 to $80,000. iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus.
  • Employees also receive a comprehensive benefits package that includes an employer matched retirement plan, generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO).
  • Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday.
iCapital logo

iCapital

Innovating at the intersection of technology and investment opportunity, iCapital streamlines the integration of alternative investment strategies into client portfolios. For asset managers seeking to capture private wealth assets and advisors looking to diversify through private market investing, iCapital provides the means to grow and scale efficiently. At the forefront of the digital transformation in alternative investing, iCapital’s secure platform delivers a complete portfolio of management capabilities for education, transactions, data flows, analytics, and client support throughout the investment lifecycle. With $880 billion of global volume activity on platform, inclusive of $220 billion in global alternative assets, the iCapital operating system automates and streamlines the complex process of private market investing and seamlessly integrates with clients’ existing infrastructure platform and tools. iCapital employs more than 1,750 people globally and has 16 offices worldwide, including New York, Greenwich, Zurich, Lisbon, London, Hong Kong, Singapore, Tokyo, and Toronto. iCapital has consistently been recognized for its outstanding innovation, fintech industry leadership, and performance, including CNBC World Top Fintech Companies for 2024, and Forbes Fintech 50 for seven consecutive years since 2018.

Founded in 2013
New York, New York, USA
2K employees (78 in marketing)

Traffic Signals

Monthly Visitors
77.2K
Monthly Google Ads Budget
$501
Traffic Source Mix
Search
40%
Direct
49.1%
Referral
7.4%
Social
2.6%
Paid
0.8%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
78 (4% of company)
Median Career Experience
15 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.5B
Last Raise
$820M
Private Equity, 8 months ago

Funding History

  • Jul 2025
    Private Equity • $820M
  • Jun 2022
    Corporate Round
  • Dec 2021
    Series Unknown • $50M

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