Product Marketer

USA (Remote)

$120K/yr – $200K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own product launch storytelling and cross-functional go-to-market to turn new features into loud, revenue-facing narratives across channels.

Launch Narrative & Distribution: Own messaging for product launches and feature releases across channels.
GTM Moments & Channel Orchestration: Plan and execute marketing moments including social, assets, influencer partnerships, and launch campaigns.
Enablement & Customer Narrative: Build sales battle cards, own customer newsletters, and translate beta feedback into compelling narratives.

Job Description

Own the distribution, messaging, and storytelling for product launches and feature releases
Work cross-functionally with product to align on launch timelines and narratives
Plan and execute marketing moments across channels, including social, creative assets, influencer partnerships, and launch campaigns
Build and manage sales enablement materials, including battle cards
Own the customer newsletter and ongoing product update communications
Talk to customers and beta testers to build compelling product and customer narratives
Use launches as marketing moments to drive top-of-funnel awareness and brand visibility

A few years of product marketing experience at a strong startup, or a marketing generalist background at an early-stage company
Hands-on and scrappy, with a bias toward execution over pure strategy
Strong storytelling skills and the ability to translate product into compelling narratives
Comfortable working cross-functionally with product, sales, and growth

Bonus: experience demonstrating clear, individual hands-on impact at a high-growth company

talentpluto

B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.

Founded in 1997

Nasr City, Cairo, EGY

4.2K employees (216 in marketing)

apply.workable.com/b-tech