Product Marketer

New York City, NY (Hybrid)

$120K/yr – $200K/yrMid LevelFull time

Posted 3 weeks ago

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Job Summary

Own go-to-market for product launches with clear cross-functional alignment and narrative building that turns new features into repeatable brand moments.

  • Growth Infrastructure: Own distribution and storytelling for launches across channels, turning beta feedback into compelling narratives.
  • Product Alignment: Collaborate with product to synchronize timelines and launch narratives, ensuring marketing readiness at release.
  • Channel Enablement: Plan launch moments across social, assets, influencer partnerships, and newsletters to drive top-of-funnel awareness.

Job Description

Responsibilities

  • Own the distribution, messaging, and storytelling for product launches and feature releases
  • Work cross-functionally with product to align on launch timelines and narratives
  • Plan and execute marketing moments across channels, including social, creative assets, influencer partnerships, and launch campaigns
  • Build and manage sales enablement materials, including battle cards
  • Own the customer newsletter and ongoing product update communications
  • Talk to customers and beta testers to build compelling product and customer narratives
  • Use launches as marketing moments to drive top-of-funnel awareness and brand visibility

Requirements

  • A few years of product marketing experience at a strong startup, or a marketing generalist background at an early-stage company
  • Hands-on and scrappy, with a bias toward execution over pure strategy
  • Strong storytelling skills and the ability to translate product into compelling narratives
  • Comfortable working cross-functionally with product, sales, and growth
  • Comfortable working in person in a New York office

Preferred

  • Bonus: experience demonstrating clear, individual hands-on impact at a high-growth company
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B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.

Founded in 1997
Nasr City, Cairo, EGY
4.2K employees (216 in marketing)

Traffic Signals

Monthly Visitors
9.2M
Traffic Source Mix
Search
23.2%
Direct
52.6%
Referral
16.8%
Social
6.8%
Paid
0.4%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
183 (4% of company)
Marketing Roles Posted (Last 30 Days)
8