Responsibilities

• You own strategy, programming, and the moments: what gets said, to whom, and where. This is a role for someone who wants to make the thing, not brief it out.
• Own - Positioning, messaging, and narrative for the platform, sharpened as the product evolves
• Product-market clarity: the ICP, buyer, user, jobs to be done, alternatives, and why customers expand
• Product launches end to end: the plan, narrative, and cross-functional orchestration that turn new features into pipeline
• The customer-insight engine: lightweight automations (Gong, HubSpot, Zapier) that turn calls and win/loss into the themes, quotes, and proof that feed positioning and competitive intel
• GTM enablement: the battlecards, and messaging that arm reps to win
• Case studies and customer proof, sourced, written, and deployed into Sales hands at the right moment
• An integrated plan connecting the product roadmap to the marketing calendar across lifecycle, social, partnerships, AEO, and brand moments

Requirements

• 7+ years in product marketing. This is a clear PMM role, and we want someone who has done the craft, not an adjacent function
• Ideally in one of two worlds: CPG or commerce software, building the workflows our customers already live in, or B2B technology, where you translated genuinely complex products into clear entry points
• Excellent writing and narrative instincts. You turn a complex product into sharp, credible positioning
• Financial and quantitative fluency: comfortable reporting on pipeline influence and deal velocity
• Strong cross-functional project management, and the judgment to build enough structure without slowing the work down
• Willingness to work at our NYC Headquarters 5 days a week

Benefits

• Equity — own a meaningful piece of the company you’re helping build
• Fully paid health coverage through Aetna — we cover 100% of employee premiums
• Top-tier dental and vision coverage through Guardian
• Carrot Fertility Pro — comprehensive fertility and family-forming support
• 12 weeks of paid parental leave
• Unlimited PTO — plus regular 4-day holiday weekends we actually take
• 401(k) through Vestwell
• Paid relocation support — we’ll help you make the move to NYC
• Fully equipped workspace from day one — laptop, monitor, keyboard, and a $200 stipend to personalize your setup
• Team perks — catered Friday lunches, team dinners, and unlimited coffee + snacks featuring products from the brands we work with