Product Manager, Marketing

Cambridge, MA (Hybrid)

$110K/yr – $148K/yrMid Level3+ years expOther

Posted 4 months ago

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Job Summary

Drive and coordinate Akebia's medical marketing plans for HCP and patient communications, aligning brand campaigns and executing materials and events.

  • Own development and execution of marketing plans and materials supporting HCP and patient communications across personal and non-personal channels
  • Must-have: 2+ years in healthcare marketing or PR with HCP/patient channels
  • Standout: Cross-functional collaboration with PRC and agencies plus budget/process experience

Job Description

Drive and coordinate Akebia's medical marketing plans for HCP and patient communications, aligning brand campaigns and executing materials and events.

  • Own development and execution of marketing plans and materials supporting HCP and patient communications across personal and non-personal channels
  • Ensure alignment of marketing materials with approved brand campaigns and messages
  • Execute marketing materials to support HCP and patient communications across personal and non-personal channels
  • Execute marketing tactics at national and regional congresses in partnership with the personal promotion lead and meetings management
  • Collaborate effectively with Promotional Review Committee (PRC) partners to ensure execution aligns with brand strategy and marketing timelines
  • Support additional marketing initiatives and special projects as needed, including brand planning, budget tracking, and other ad hoc assignments to advance business objectives
  • Develop and maintain strong relationships with areas outside the marketing team, including sales, commercial operations, medical affairs, regulatory, legal and compliance
  • Effectively manage agencies to achieve high quality deliverables within time and budget scopes
  • Support the brand team with assistance on process for contracts and procurement
  • Contribute to a collaborative, mission-driven culture focused on delivering meaningful outcomes for patients

Responsibilities

  • Contribute to the development of the marketing plans for Vafseo across personal and non-personal marketing tactics
  • Ensure alignment of marketing materials with approved brand campaign and messages
  • Execute marketing materials to support HCP and patient communications across personal and non-personal communications (e.g. sales brochures, marketing CRM, etc.)
  • Execute marketing tactics at national and regional congresses in partnership with the personal promotion lead and meetings management
  • Collaborate effectively with Promotional Review Committee (PRC) partners to ensure execution aligns with brand strategy and marketing timelines
  • Support additional marketing initiatives and special projects as needed, including brand planning, budget tracking, and other ad hoc assignments to advance business objectives
  • Develop and maintain strong relationships with areas outside the marketing team, including sales, commercial operations, medical affairs, regulatory, legal and compliance
  • Effectively manage agencies to achieve high quality deliverables within time and budget scopes
  • Support the brand team with assistance on process for contracts and procurement
  • Contribute to a collaborative, mission-driven culture focused on delivering meaningful outcomes for patients

Requirements

  • Bachelor's Degree required
  • Minimum 3 years of experience in pharmaceutical, biotechnology or healthcare creative agency
  • Minimum of 2 years of experience in marketing, communications or PR with experience working with HCP and/or patient marketing in personal or digital channels

Preferred

  • Strong collaboration skills with cross-functional teams
  • Proven project management skills and attention to detail including budget and time management
  • Experience managing agencies and external vendors
  • Strong written and communication skills
  • Occasional travel to attend sales meetings and relevant medical congresses within the U.S.

Benefits

  • Additional benefits include health care, vision, dental, retirement, PTO, etc.
Akebia Therapeutics logo

Akebia Therapeutics

3.4 Glassdoor

Akebia Therapeutics, Inc. is a growing biopharmaceutical company headquartered in Cambridge, Massachusetts, focused on the development and commercialization of therapeutics for people living with kidney disease. Please review our social media guidelines at: https://akebia.com/social-media-guidelines/

Founded in 2007
Cambridge, Massachusetts, USA
273 employees (10 in marketing)
62% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
9.1K
Traffic Source Mix
Search
42.4%
Direct
43.2%
Referral
5.8%
Social
7.3%
Paid
1.1%

Headcount Trend

Current headcount: ~273

Marketing Team

Marketing Team Size
9 (3% of company)

Funding

Total Funding
$442.5M
Last Raise
$37M
Post IPO Debt, 2 years ago

Funding History

  • Jan 2024
    Post IPO Debt • $37M
  • May 2020
    Post IPO Equity • $151.8M
  • Nov 2019
    Post IPO Debt • $100M

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