Responsibilities

• GTM Strategy, Program Innovation & Design
• Own and deliver the GTM strategy for Agentic CRM across Dynamics 365 Sales, agent-powered CRM scenarios, including program design, launch, and ongoing iteration to maximize revenue growth, pipeline expansion, agent adoption, and competitive market share.
• Identify and drive new program innovation in partnership with Programs, Segment, Worldwide, and Operating Unit teams to accelerate adoption of Agentic CRM and related Business Applications solutions.
• Build and refine scalable sales motions, repeatable win formulas, and competitive plays to accelerate the first wave of agentic CRM customer wins and long-term growth across the Americas.
• Track program efficacy, analyze performance against KPIs, and provide actionable insights to inform ongoing strategy, field execution, and pipeline acceleration across Agentic CRM motions.
• Sales Impact, Field Enablement & Advocacy
• Ready the field to land Agentic CRM narratives, drive measurable impact for sales teams, and ensure execution readiness across the Americas for Dynamics 365 Sales, agent-powered CRM, and competitive displacement motions.
• Lead enablement initiatives including field readiness, community calls, compete training, strategic field engagement, and cross-team orchestration to increase seller capability and consistency.
• Act as the primary sponsor and evangelist for Agentic CRM strategy and competitive positioning, leveraging customer insights, industry trends, and field feedback to develop differentiated messaging and sales plays.
• Develop localized competitive strategies and position Microsoft's CRM and agentic AI-powered value proposition effectively across internal and external audiences.

Requirements

• 5+ years in marketing strategy, business planning, sales enablement, business development, or technical pre-sales
• OR related work experience.

Preferred

• Experience managing and expanding a product/solution portfolio and driving sales enablement at scale.
• Familiarity with CRM platforms, customer engagement, sales and service automation, contact center solutions, or AI agents (e.g., Dynamics 365 Sales, Dynamics 365 Customer Service, Microsoft Contact Center, Copilot Studio, Salesforce, ServiceNow).
• Strong business analysis skills (financials, sales processes, KPIs).
• Effective stakeholder management skills across matrix organizations.
• Cross-group collaboration, executive communication, storytelling skills, and the ability to translate complex ideas for various audiences.
• Efficient Business Analysis Skills (understands financials, sales processes, scorecards and key performance indicators).
• Bachelor's Degree (B.S./B.A.) preferred, relevant fields of study include Marketing, Business, Computer Science or equivalent experience.
• Proven track record of launching and scaling new products, ideally in cloud, SaaS, CRM, AI, or business applications solutions.
• Expertise in GTM planning, program design, and execution within a complex, matrixed organization.
• Strong project/program management skills; entrepreneurial and results-oriented mindset.