Responsibilities

• Develop and maintain clear value propositions, messaging frameworks, and positioning for our consumer data products.
• Partner closely with Product Management to understand roadmaps, new features, and market differentiation.
• Support launch planning and execution for new products, features, and enhancements.
• Create and maintain sales enablement assets including pitch decks, battlecards, and FAQs, and assist with product one-pagers and other collateral
• Work closely with Sales, Customer Success, and Revenue teams to identify enablement gaps and improve sales effectiveness.
• Conduct market, customer, and competitor research to inform messaging and go-to-market strategies.
• Stay informed on trends in consumer data, location data, tracking, privacy, and the data technology landscape.
• In coordination with Director of Product Marketing, plan and execute customer marketing activities across product lines, such as cross-sell/upsell campaigns and other customer communications
• Support creation of customer stories that illustrate the value of our solutions
• Act as a key liaison between Product, Sales, Marketing, and Customer Success teams.

Requirements

• 3–5 years’ experience in product marketing, ideally within a data, SaaS, or technology-led business.
• An understanding of AI in products, and its use in the workplace.
• Proven experience creating marketing campaigns, with experience in customer marketing campaigns preferred.
• Experience working with data-led or insight-driven is highly desirable.

Preferred

• Experience in consumer data, audience data, martech, adtech, or e-commerce environments.
• Familiarity with CRM tools (e.g. Salesforce, HubSpot).
• Exposure to data privacy or regulatory considerations in consumer data.
• Strong ability to simplify complex or technical concepts into clear, compelling narratives.
• Excellent written and verbal communication skills. Submission of writing samples encouraged.
• Highly collaborative with experience working cross-functionally.
• Commercial mindset with an understanding of sales cycles and buyer journeys.
• Strong organizational skills with the ability to manage multiple initiatives simultaneously.

Benefits

• The opportunity to shape and scale the product marketing and customer marketing function in a growing data technology business.
• A collaborative, fast-paced environment with high visibility across teams.
• Competitive salary and benefits.
• Flexible working and a culture that values ownership and impact.