Principal Product Marketing Mgr - Tech, AWS Healthcare and Life Sciences Industry Marketing

Santa Clara, CA (On-site)

$175K/yr – $260K/yrSenior Level8+ years expFull time

Posted 1 month ago

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Job Summary

Own the high-signal product marketing for key HCLS segments, shaping positioning, messaging, and launches with cross-functional backing and executive visibility.

  • Own the GTM approach, ICPs, and use cases across product, sales, BD, SA, and field enablement.
  • Synthesize market signals and competitive intel to influence roadmaps and craft launch narratives.

Job Description

Responsibilities

  • Define and own the product marketing strategy -- positioning, messaging, competitive differentiation -- for assigned high-impact HCLS customer segments and solution areas. Act as "final pen" on high-visibility messaging within their segment(s).
  • Partner with product, sales, BD, SA, and GTM teams to shape go-to-market approaches, develop ideal customer profiles, and define priority use cases and differentiators.
  • Synthesize market data, customer feedback, competitive intelligence, and analyst research to identify product opportunities and influence partner teams' roadmaps.
  • Own product launch strategy and execution for high-priority HCLS offerings, including naming, audience definition, and marketing vehicles. Drive field enablement to support launches and campaigns.
  • Craft compelling narratives -- keynotes, positioning documents, reference architectures, demonstrations, and customer stories -- that translate complex technical capabilities into clear value for diverse audiences.
  • Represent AWS in executive briefings, industry events, and analyst interactions. Drive cross-functional alignment through business and senior leader reviews.

Requirements

  • Bachelor's degree or equivalent
  • 8+ years of direct experience working in HCLS industry vertical
  • 6+ years of hands-on experience with cloud architectures in technical domains (e.g., Analytics, Developer Tools, Compute, Databases, Generative AI)
  • Demonstrated experience creating technical content and delivering technical presentations to diverse audiences

Preferred

  • Experience developing detailed go to market plans
  • MBA, or Master's degree
  • Track record of creating compelling technical demonstrations and reference architectures
  • Strong data analysis skills with ability to synthesize insights from multiple source
  • Experience presenting to executive-level audiences and industry analysts

Benefits

  • Our inclusive culture empowers Amazonians to deliver the best results for our customers.
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Traffic Signals

Monthly Visitors
2.8B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
25.2%
Direct
65.9%
Referral
6.4%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~171

Marketing Team

Marketing Team Size
24 (14% of company)
Median Career Experience
6 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
100

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