Principal Product Marketing Manager — Vertical Industries

Bellevue, WA (Remote)

$205K/yr – $261K/yrSenior LevelFull time

Posted 1 month ago

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Job Summary

Own vertical value strategy end-to-end from ICP definition to ROI storytelling, with buyer sessions and cross‑functional adoption driving field execution.

  • Lead vertical Value Impact Models and map buyer levers to Smartsheet capabilities to quantify benefits.
  • Validate position hypotheses through 1:1 buyer sessions and win/loss inputs, aligning with CS/PS.
  • Own industry ICPs, targeting inputs, journey maps, and adoption plans to fuel ABM and field success.

Job Description

Own vertical value strategy end-to-end from ICP definition to ROI storytelling, with buyer sessions and cross‑functional adoption driving field execution.

  • Lead vertical Value Impact Models and map buyer levers to Smartsheet capabilities to quantify benefits.
  • Validate position hypotheses through 1:1 buyer sessions and win/loss inputs, aligning with CS/PS.
  • Own industry ICPs, targeting inputs, journey maps, and adoption plans to fuel ABM and field success.
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Smartsheet

3.8 Glassdoor

Smartsheet is the Intelligent Work Management platform. By aligning people and technology so organizations can move faster and drive innovation, Smartsheet enables its millions of users to achieve more. Visit www.smartsheet.com to learn more.Backed by enterprise-grade security, Smartsheet is used by more than 85% of the companies in the Fortune 500 to implement, manage, and automate processes across a broad array of departments and use cases.

Founded in 2005
Bellevue, Washington, USA
4.2K employees (314 in marketing)
71% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
19.2M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
23.2%
Direct
68%
Referral
7.6%
Social
0.2%
Paid
0.9%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
221 (5% of company)

Funding

Total Funding
$3.4B
Last Raise
$3.2B
Post IPO Debt, 1 years ago

Funding History

  • Sep 2024
    Post IPO Debt • $3.2B
  • Sep 2024
    Private Equity
  • Sep 2020
    Post IPO Equity • $31M

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