Responsibilities

• Own the portfolio narrative: Define and evolve the overarching value proposition for the Amazon Connect Family — weaving Customer AI, Talent, Decisions, and Health into a cohesive story for C-suite and line-of-business buyers.
• Drive marketing: Drive awareness, consideration, purchase, and loyalty — activating cross-company resources (field marketing, AR, PR, events, digital) to execute.
• Lead product launches: Own naming, audience definition, positioning, messaging, and marketing vehicle selection for new product introductions and major feature releases.
• Know the customer deeply: Understand the challenges, tech stacks, buying processes, and competitive alternatives for each target persona across the portfolio. Create persona frameworks that ground all marketing execution.
• Synthesize market intelligence: Translate analyst research, win/loss data, competitive intel, and customer feedback into actionable insights that shape product roadmaps and marketing priorities.
• Create positioning that differentiates: Develop messaging that connects customer needs with the jobs to be done (JTBD) and differentiates from alternatives — including the status quo of no action.
• Be the supply chain authority: Serve as the team's resident expert on supply chain operations — demand planning, inventory optimization, S&OP, logistics network design, procurement, manufacturing execution, and last-mile delivery.
• Own the Decisions marketing: Lead marketing specifically for Amazon Connect Decisions — defining how we reach VP Supply Chain, CSCO, S&OP leaders, and demand planners with a message that cuts through the noise of a crowded supply chain tech market.
• Map the supply chain buyer journey: Define the decision-making landscape for supply chain leaders — their pain points, KPIs (forecast accuracy, inventory turns, OTIF, cost-to-serve), evaluation criteria, and the champions and blockers involved in technology adoption.
• Position AI for supply chain transformation: Develop messaging that shows how Decisions shifts supply chain teams from crisis-driven, reactive operations to proactive planning and decisioning. Address the real gap: AI has never been more capable, but turning that capability into how your team actually works is hard. Decisions is designed to integrate into existing workflows, not the other way around.
• Build supply chain content & enablement: Create technical content (demos, reference architectures, solution briefs, customer stories) that speaks fluently to supply chain professionals. Develop sales enablement materials that help field teams hold credible, technical conversations with supply chain buyers.
• Drive industry engagement: Represent AWS at supply chain industry events, analyst briefings, and executive customer meetings. Build relationships with key supply chain analysts and thought leaders.
• Leverage the Amazon story: Connect Amazon's own supply chain transformation — one of the most complex fulfillment networks in the world — as proof of what's possible when AI meets operational excellence at scale.
• Develop technical content: Create and oversee demos, presentations, reference architectures, and solution guides that educate customers across the Connect Family portfolio.
• Represent AWS externally: Serve as a technical evangelist in executive briefings, industry events, analyst interactions, and media engagements — with particular credibility in supply chain forums

Requirements

• Bachelor's degree or equivalent
• 10+ years of direct experience in B2B SaaS technology marketing
• 1+ years of experience in supply chain technology, operations, or consulting — with demonstrated fluency in demand planning, S&OP, inventory optimization, or logistics
• Demonstrated experience creating technical content and delivering technical presentations to diverse audiences, including C-suite supply chain executives
• Track record of developing and executing go-to-market strategies for enterprise technology products

Preferred

• MBA, or Bachelor's degree in supply chain management, operations, engineering, analytics or related field
• Knowledge of AWS or cloud technologies
• Existing relationships with supply chain industry analysts (Gartner, IDC, Forrester) and thought leaders
• Direct experience marketing supply chain planning, ERP, WMS, TMS, or related enterprise applications
• Experience with AI/ML applications in supply chain (demand forecasting, network optimization, autonomous planning)
• Experience at or marketing to Fortune 500 companies with complex, global supply chains
• Experience managing or mentoring a team of product marketers

Benefits

• Inclusive Team Culture
• Mentorship & Career Growth
• Work/Life Balance