Responsibilities

• Developing launch strategies for highly technical and high-visibility product releases, grounded in business objectives, market dynamics, and user context
• Turning complex pricing structures and product capabilities into sharp, digestible customer narratives, offers, and promotions
• Building and owning messaging frameworks — then testing, iterating, and optimizing them based on real data and customer feedback
• Creating integrated marketing plans and campaign briefs that align product, demand gen, brand, and sales into one cohesive motion
• Conducting and applying customer research and insights to sharpen positioning and go-to-market decisions
• Driving cross-functional alignment across product management, marketing, and partnerships — especially under tight launch timelines
• Defining launch success metrics and using post-launch data to continuously improve

Requirements

• 10+ years in product marketing, with a strong track record in outbound marketing and launch execution
• Proven ability to bring technically complex products to market with clarity and business impact
• Expertise in messaging and positioning — building frameworks from scratch, testing hypotheses, and iterating fast
• Experience developing integrated marketing plans and campaign briefs across multiple channels and teams
• A sharp customer instincts — comfortable designing, conducting, and synthesizing research to inform strategy
• A natural ability to simplify complexity without losing substance
• Strong cross-functional influencer who drives alignment without relying on authority
• Analytical and action-oriented, with a willingness to experiment and learn
• B.A./B.S. required; MBA or Master’s preferred

Nice To Have

• MBA or Master’s preferred

Benefits