Responsibilities

• Lead segment strategy: Define and drive the GTM strategy for QuickBooks Payments in the mid-market segment, including positioning, segmentation, messaging, and competitive differentiation.
• Drive attach and revenue growth: Partner with Sales, Product, Risk, Pricing, and Finance to identify and execute monetization strategies, pricing models, and expansion plays that scale revenue within the mid-market segment.
• Develop channel and partnership strategy: Partner with GTM channels and adjacent marketing partner teams to identify co-innovation and channel opportunities — including reseller, referral, and integration partnerships — that unlock net-new distribution for mid-market customers.
• Uncover growth opportunities: Conduct deep dives into mid-market customer journeys and product experiences to surface unmet needs and design messaging and GTM motions that accelerate Payments adoption and retention.
• Stakeholder communication: Serve as the connective tissue between the Payments business and broader GBSG & Intuit stakeholders, ensuring alignment on segment strategy, progress against goals, and key decisions.
• Generate insights and build the business case: Develop research and testing plans; analyze business data from multiple sources to produce insights, inform investment decisions, and shape compelling narratives for executive audiences.
• Drive roadmap influence and GTM execution: Leverage customer insights, data, and business acumen to influence the product roadmap at any stage of the lifecycle and execute high-impact GTM plans in partnership with product and channel teams.
• Contribute to long-range planning: Lead mid-market Payments input into 3-year strategic planning, making decisions that optimize for customer value and the broader Intuit portfolio.

Requirements

• 10+ years of experience in product marketing, strategy & business operations, management consulting, or strategic roles within high-growth environments.
• Mid-market or enterprise Payments / Merchant Services experience strongly preferred; deep understanding of mid-market AR/AP workflows, payment acceptance complexity, and buyer dynamics is a plus.
• Segment expertise: Experience developing go-to-market strategies for mid-market customer segments, including understanding of longer sales cycles, multi-stakeholder buying processes, and integration-driven adoption patterns.
• Leadership: Proven ability to influence and lead cross-functional teams, build trust, and drive outcomes in a matrixed organization.
• Strategic thinking: Strong capability to translate strategic plans into actionable initiatives with clear ownership, milestones, and measurable outcomes.
• Problem Solving: Exceptional critical thinking and data-driven decision making; comfort working with ambiguous or incomplete data.
• Technical Acumen: Understanding of payment systems, money movement, and mid-market financial operations (ERP integrations, multi-entity billing, etc.) is a plus.
• Communication: Excellent presentation and storytelling skills; comfortable presenting at executive business reviews and navigating senior stakeholder dynamics.
• Tableau/Qlik dashboard skills (i.e., ability to self-serve on data needs for ad hoc analyses) are a plus.
• Excellent verbal, written/presentation, and interpersonal communication skills.
• BA/BS required, MBA preferred. Or equivalent work experience.
• Experience with mid-market businesses and understanding of their operational complexity is strongly preferred.

Benefits

• Intuit provides a competitive compensation package with a strong pay for performance rewards approach.
• This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).
• Pay offered is based on factors such as job-related knowledge, skills, experience, and work location.