Principal Product Marketing Manager - Platform

San Francisco, CA (Remote)

$136K/yr – $215K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Own the technical product marketing strategy for Elastic platform to drive developer awareness.

  • Must-have: Proven track record marketing technical products to developers.
  • Standout: Cross-functional GTM, trainings, launches, and field enablement.

Job Description

Responsibilities

  • Act as a technical product marketing lead for Elastic platform, and take ownership of the strategy to drive awareness and market penetration of key capabilities
  • Serve as an internal authority on the developer and SRE personas
  • Craft compelling, technical and differentiated outbound product messaging and content (like blogs, videos, tutorials, web pages, webinars that resonate with developers)
  • Enable the field on our solutions, through training and content (e.g. pitch decks and playbooks.)
  • Build and implement plans to reach and champion relationships with our developer and technology partner ecosystem.
  • Plan and implement product launches (with operational marketing teams), including creating launch materials and content to support and coordinate with team members
  • Build a positive partnership with peers in Product Management, Engineering and Community to effectively launch new features and products and engage with users
  • Attend and present at Elastic events, third party trade shows and other events to help showcase our products to technical audiences.
Elastic logo

Elastic

3.8 Glassdoor

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale. Elastic’s solutions for search, observability, and security are built on the Elastic Search AI Platform — the development platform used by thousands of companies, including more than 50% of the Fortune 500.

Founded in 2012
San Francisco, California, USA
4.8K employees (453 in marketing)
70% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$388.6K
Traffic Source Mix
Search
50.9%
Direct
39.2%
Referral
7.1%
Social
1.7%
Paid
1.1%

Headcount Trend

Current headcount: ~4.8K

Marketing Team

Marketing Team Size
215 (4% of company)
Median Career Experience
16 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$162M
Last Raise
$58M
Secondary Market, 8 years ago

Funding History

  • May 2018
    Secondary Market
  • Jul 2016
    Series D • $58M
  • Jun 2014
    Series C • $70M

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