Responsibilities

• Define and own the overarching go-to-market strategy for key areas of the GoFundMe Pro platform, from early product ideation through launch, scale, and optimization.
• Partner deeply with Product leadership to influence long-term roadmap prioritization using qualitative and quantitative insights from customers, prospects, market research, and revenue performance data.
• Drive strategic alignment across Growth, Demand Gen, Sales, and Customer Success to deliver integrated, high-impact launches supporting both product-led and enterprise sales motions.
• Own the narrative: Build and steward the differentiated story that ties together various experiments, products and use cases into one coherent promise: we make nonprofits look great to their supporters. Translate that narrative into messaging, positioning, and proof across every surface our nonprofits, supporters, and partners encounter.
• Launch the next chapter of nonprofit discovery: Lead GTM for the new program that brings GoFundMe’s supporter base to qualifying nonprofits, from naming and positioning through launch, adoption, and the experiments that scale it. Partner with Product to shape what ships, not just how it’s announced.
• Turn customers into champions: The most credible voices in our story are the nonprofits already living it. Build the motion that finds, develops, and stages those voices.
• Lead through influence: Partner deeply with Product, Engineering, Nonprofit Partnerships, Account Leads, Brand, Lifecycle, Research, and Comms. Bring data, customer truth, and a clear point of view. Make the whole company smarter about supporters.
• Serve as the connective strategic leader across Product, Sales, Customer Success, Growth, and Marketing ensuring alignment on what we’re building, why it matters, and how success is measured.
• Partner with Comms to shape leadership POVs, platform storytelling, Giving Season strategy, and other high-visibility market moments.
• Act as the connective tissue between B2B and Consumer launches, ensuring unified value propositions and proof points across Pro and Consumer experiences.
• Act as a multiplier for the broader Product Marketing team by setting standards, mentoring peers, and elevating the craft of product marketing across the organization.
• Identify and drive high-impact, ambiguous initiatives that unlock new growth opportunities, improve customer outcomes, or strengthen competitive positioning.