Principal Product Marketing Manager

Boston, MA (Hybrid)

$132K/yr – $207K/yrSenior Level8+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive Nexthink’s category leadership by shaping GTM, messaging, and executive-ready content for CIOs and IT leaders.

  • Own GTM strategy for major launches and cross-sell, aligning with Product, Sales, and Growth Marketing.
  • 8+ years in B2B SaaS product marketing with persona-based storytelling targeting CIOs and IT executives.
  • Category evangelist driving thought leadership and executive-facing materials for a fast-growing market.

Job Description

Responsibilities

  • Amplify Nexthink’s role as the DEX leader to analysts, press, partners, and executive audiences.
  • Build persona-based narratives that resonate from IT ops to the CIO suite, connecting emotional hooks to business-critical outcomes.
  • Craft positioning that differentiates Nexthink and elevates our entire portfolio in a fast-evolving market.
  • Translate technical features into compelling, human stories that make customers and executives lean in.
  • Deliver presentations that earn the trust and attention of senior IT leaders and C-level audiences.
  • Own GTM strategy for major launches and cross-sell initiatives, aligning tightly with Product, Sales, and Growth Marketing.
  • Drive competitive positioning, pricing narratives, and value frameworks that accelerate adoption and revenue.
  • Operate with urgency, ensuring our messaging keeps pace with the velocity of our engineering and product teams.
  • Lead creation of high-impact content — solution briefs, ROI stories, executive decks, and customer case studies.
  • Partner with Sales Enablement to arm field teams with the tools and messaging they need to win CIOs and IT leaders.

Requirements

  • 8+ years of Product Marketing experience in B2B SaaS or enterprise software
  • Proven ability to craft compelling, persona-based storytelling that connects technical solutions to executive priorities.
  • Track record of elevating positioning and messaging to win the ear of CIOs and senior IT executives.
  • Experience serving as a category evangelist, driving thought leadership in a fast-growing market.
  • Expertise in GTM strategy, competitive positioning, and launch execution.
  • Experience operating at the speed of agile product and engineering teams.
  • Executive presence and presentation skills; comfortable representing the company at major events.

Preferred

  • Background in IT, digital experience, or infrastructure software (VDI, endpoint management, EUC) a plus.

Benefits

  • 🗓️ Flexible Hours and unlimited vacation (employees have unlimited paid time off on top of the 15 days of holidays we offer), 11 company-paid holidays, and 3 extra days for volunteering.
  • 🏠 Hybrid work model that balances office and remote work, with structured onboarding to foster connections and team integration.
  • 📚 Free access to professional training platforms to explore your interests and enhance your skills.
  • 🍼 Up to 16 weeks of paid leave for birthing parents/primary caregivers, 6 weeks for secondary caregivers.
  • 💰 Plan for the future with a 401(k) plan featuring up to 4% company matching contributions, vesting immediately, to grow your retirement savings.
  • 📣 Bonuses for referring successful hires after three months of continuous employment.
Nexthink logo

Nexthink

4.2 Glassdoor

Nexthink is the leader in Digital Employee Experience (DEX) management software, transforming the digital workplace for millions of employees worldwide. We empower IT teams with AI-driven, user-centric insights needed to proactively optimize technology performance, enhance productivity, reduce tickets, cut costs, and accelerate employee engagement at scale.As a Leader in the 2024 Gartner® Magic QuadrantTM for Digital Employee Experience Management Tools and the Forrester WaveTM: EUEM Q3 2024, we’re dedicated to continuous innovation, bringing the latest advancements in AI, machine learning, and automation so IT teams can deliver a seamless digital experience for employees everywhere.

Founded in 2004
Prilly, Vaud, CHE
1.1K employees (61 in marketing)
81% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
112.3K
Monthly Google Ads Budget
$2.1M
Traffic Source Mix
Search
37.7%
Direct
46.6%
Referral
12.5%
Social
1.6%
Paid
1.5%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
46 (4% of company)
Median Career Experience
13 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.1B
Last Raise
$750M
Debt Financing, 10 days ago

Funding History

  • Mar 2026
    Debt Financing • $750M
  • Feb 2021
    Series D • $180.2M
  • Dec 2018
    Series C • $86.4M

Recent News