Principal Product Marketing Manager at NetApp, Inc. | USA | $250K/yr – $270K/yr

Principal Product Marketing Manager

USA (On-site)

$250K/yr – $270K/yrSenior Level12+ years expFull time

Posted 3 months ago

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Job Summary

Own go-to-market messaging and market insights for enterprise cloud products, aligning buyer personas with a scalable GTM plan.

Must-have: 12+ years in enterprise tech/product marketing and strong storytelling.
Standout: Leads launches, enablement assets, and cross-functional GTM planning.

Job Description

Responsibilities

Messaging & Positioning: Own the end-to-end messaging stack: platform → solutions → products → buyer personas. Develop differentiated positioning and value propositions anchored in customer outcomes. Craft compelling messaging that translates technology into customer outcomes. Maintain messaging toolkits and ensure consistency across all channels.
Market Insights: Conduct TAM/SAM analysis, buyer research, and competitive benchmarking. Monitor market trends and provide actionable insights for roadmap and GTM strategy.
Go-to-Market Strategy: Lead product launches, develop enablement assets (playbooks, demos, talk tracks), and ensure predictable, measurable outcomes. Build integrated marketing and launch plans, including budget considerations.
Solutions Marketing: Build solution frameworks for high-value plays (AI pipelines, cyber resilience, hybrid cloud modernization) anchored in customer needs. Translate technical capabilities into business-value narratives and architectures.
Sales Enablement: Develop tailored content to empower sellers and partners. Understand direct and indirect routes-to-market and collaborate on partner activation strategies.
Analyst & Event Engagement: Support analyst briefings and submissions to secure leadership positioning. Drive messaging and demo strategy for events, conferences, and executive briefings.
Pricing & Packaging: Contribute to offer strategy, monetization models, and portfolio rationalization. Provide pricing insights and support TCO/TVO narratives.
Performance Measurement: Track launch success, pipeline impact, and adoption metrics to optimize GTM strategies. Measure effectiveness of messaging and content and optimize based on KPIs and feedback loops.

Requirements

12+ years in a product marketing role within an enterprise technology or cloud solutions company
Strong storytelling and messaging capabilities.
Deep understanding of buyer personas, customer journeys, and competitive landscapes.
Ability to bridge technical concepts with business value.
Identify the needs of users through a deep understanding of our target markets and how our product works within their lives
Ability to translate product features into benefits that stick with customers and attract prospects.
Lead the market analysis for the product suite to clearly communicate strengths, weaknesses, opportunities, and threats.
Determine and track key performance indicators for the product marketing program activities, including metrics analysis and program effectiveness.
Assemble research data in a format that is relevant to and can be consumed by product management, marketing, and sales teams.
Based on market and competitive intelligence provide input into product strategy, road map and product feature set.