Principal Product Marketing Manager, Kindle Scribe

Sunnyvale, CA (On-site)

$170K/yr – $253K/yrSenior Level9+ years expFull time

Posted 11 days ago

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Job Summary

Own the end-to-end GTM strategy for Kindle Scribe in enterprises and lead the development of scalable channel, partner, and sales enablement programs across cross-functional teams.

Own end-to-end GTM strategy and playbooks
Develop scalable channel and partner programs
Lead sales enablement and cross-functional collaboration

Job Description

Responsibilities

GTM Strategy Ownership - Define and drive the end-to-end multi-year GTM strategy for Kindle Scribe adoption in enterprises. - Build and maintain detailed GTM playbooks aligned with product roadmaps, customer needs, and sales/channel objectives. - Drive positioning, messaging, and enterprise market segmentation for new and existing products.
Channel Strategy & Partner Engagement - Develop and establish a scalable channel strategy to help in launching and scaling Kindle Scribe adoption. - Identify, recruit, and manage strategic channel partners to support product launches. - Drive partner enablement programs, tools and materials to ensure partner and product success.
Sales Enablement - Build sales playbooks, tools, training, and enablement programs to drive adoption and pipeline growth. - Own post-launch evaluation and iterate GTM approaches based on performance and field feedback.
Marketing Leadership - Own and drive marketing strategies for new products, collaborating with the marketing team to launch integrated campaigns. - Partner with product marketing to develop messaging frameworks, positioning, and competitive differentiation. - Collaborating with cross-functional teams including Sales, Business Development, Marketing, Partner and Technical Field professionals to determine how to best accelerate growth.

Requirements

9+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience driving direction and alignment with cross-functional teams

Preferred

Experience with creating GTM initiatives at scale
Experience working cross-functionally across marketing, product management, analytics, UX, and research

Benefits

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
401(k) matching, paid time off, and parental leave.
Your Amazon package will include sign-on payments and restricted stock units (RSUs).

Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Founded in 1901

Seattle, WA, US

728K employees (58,003 in marketing)

www.aboutamazon.com