Responsibilities

• Represents Global Marketing and the franchise in shaping software strategy for product development, strategic partnerships, or acquisitions; independently develops and presents project investment proposals.
• Leads upstream marketing for TheraSphere 360 and ablation planning/confirmation software, including market specifications, long-term IO&E software vision, and financial models for value-add revenue streams.
• Establish relationships and develop co-marketing solutions across companies to accelerate or enable adoption of our technologies and clinical applications.
• Lead cross-functional teams in developing and executing software launch plans, value propositions, positioning, customer targeting, pricing, branding, and evidence strategies.
• Build relationships and strategic partnerships with key opinion leaders to execute critical franchise and business initiatives; regularly engage key stakeholders to drive education, market adoption and innovation of Boston Scientific products.
• Develop global relationships and build credibility with key internal cross-functional stakeholders, including the IO&E Digital Software & AI team, R&D, project management and clinical.
• Collaborate with Marketing Strategy & Analysis to lead various market research initiatives that gather customer and market insights to inform key decisions, marketing strategies and execution plans.
• Identify, track and provide senior leadership with updates on key performance indicators (KPIs) for initiatives; serve as the subject matter expert for assigned products and disease states.
• Represent Global Marketing and the franchise in developing new concepts for product development and/or acquisition; independently develop and present project investment proposals.
• Collaborate with downstream marketing on software launches and releases, driving value and adoption to support the needs of the Sales Team.

Requirements

• Bachelor's degree.
• Minimum of 7+ years' experience in the medical device industry.
• Experience with software launches and development roadmaps.
• Demonstrated success working as an integral member of cross functional teams and the ability to develop deep clinical expertise in a medical device product line.
• Demonstrated success supporting and/or managing complex projects.
• Ability to collaborate effectively in a dynamic, matrixed environment.
• Excellent communication and interpersonal skills.

Preferred

• Master's degree or MBA.