Principal Product Marketing Manager, Emerging Mid-Market at Intuit | San Diego, CA | $205K/yr – $277K/yr

Intuit

Principal Product Marketing Manager, Emerging Mid-Market

San Diego, CA (Unknown)

$205K/yr – $277K/yrSenior Level10+ years exp

Posted 3 months ago

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Job Summary

Drive end-to-end product marketing and GTM strategy for an Intuit product, coordinating cross-functional teams and partner channels to differentiate and launch offerings.

Must-have: 10+ years in SaaS/B2B marketing with GTM leadership
Standout: Experience with ISVs/partner ecosystems and multi-channel orchestration

Job Description

Responsibilities

Lead the end-to-end product marketing strategy for product repositioning — from market sizing and target audience segmentation to positioning, pricing, and launch planning.
Use storytelling, customer insights, data and business acumen to write compelling creative and business briefs, and execute a GTM plan that will drive impact and influence.
Strong creative skillset to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer.
Deep partnership across Intuit’s marketing and sales channels in the design and execution of the GTM plan. Lead cross-channel orchestration, ensuring campaigns, events, and content reinforce a consistent narrative.
Develop and execute a scalable GTM strategy through partnerships and ISVs, and produce channel-specific content to inform our partners and their customers of the value of our connected platform.
Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings.
Analytically-minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform particularly through sales channels, providing the customer insights, positioning, and content to drive demand.
Demonstrate ownership of business outcomes, writing and managing a performance measurement plan for GTM strategies.
Make go-forward recommendations and present and share learning and recommendations across the organization.
Track performance and insights to inform future programs and continuously improve how we go to market

Requirements

BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing; MBA a plus
10+ years professional experience in marketing leading go-to-market strategies
Ability to translate customer insight and business strategies into great execution
Proven experience influencing cross-functional teams to deliver amazing outcomes
Deep curiosity about what makes our customer tick
Excellent communication and storytelling skills, with the ability to align diverse teams and senior leaders around a shared vision
Demonstrated high levels of ownership, strong bias for actions, responsibility, initiative and the desire to drive significant, measurable performance results
Track record of making principled, data-based business decisions balanced with experienced judgment
Strong project management skills, analytical skills and attention to detail
Strong organization navigational skills, including ability to lead and influence without direct authority

Preferred

Experience in ERP, financial management, or business software markets is a plus

Intuit

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Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.

Founded in 1983

Mountain View, California, US

17K employees (1,607 in marketing)

www.intuit.com

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