Principal Product Marketing Manager, Auth0 (AI) at Okta | USA | $187K/yr – $281K/yr

Principal Product Marketing Manager, Auth0 (AI)

USA (On-site)

$187K/yr – $281K/yrSenior Level8+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive identity-centric AI GTM by translating complex auth and AI concepts into credible messaging and developer-focused proof points.

Own the technical narrative translating OAuth/OIDC, RAG, MCP servers, and fine-grained authorization into differentiation.
Must-have: 8+ years in product marketing/technical GTM for SaaS/enterprise software.
Standout: Proven GTM launches, demos, and battlecards that credibly speak to developers and execs.

Own the technical narrative: translate identity + AI concepts (OAuth/OIDC, RAG, MCP servers, fine-grained authorization) into positioning, messaging, and competitive differentiation.
Partner closely with Product and Engineering: serve as the product marketing lead who understands architecture decisions, technical roadmaps, and development requirements.
Lead GTM for emerging products: design and execute launches, from Developer Preview through GA, ensuring adoption with enterprise developers and buy-in from execs.
Create technical proof points: build demos, sample apps, SDK showcases, and solution briefs that prove value to builders and technical decision makers.
Enable the field: arm sales, SEs, and partners with technically credible materials including battlecards, demo flows, and reference architectures.
Represent Auth0 externally: speak at conferences, engage with analysts, and contribute to blogs or webinars where deep technical credibility is expected.
Measure impact: define adoption, pipeline, and win-rate metrics for AI products and use data to refine strategy.

Education/Background: Bachelor’s or advanced degree in Computer Science, Engineering, or a related technical field strongly preferred.
Experience: 8+ years in product marketing, product management, or related technical GTM roles in SaaS/enterprise software. Direct experience launching AI enabled products preferred.
AI fluency: Knowledge of LLMs, agentic workflows, RAG architectures, and common AI developer frameworks (e.g., LangChain, LlamaIndex, GenKit).
Identity/security knowledge: Familiarity with OAuth/OIDC, authorization models, and security best practices for developers.
Technical storytelling: Ability to communicate complex technical concepts simply and persuasively to developers and executive buyers.
Hands-on builder mindset: Comfortable with SDKs, APIs, and technical demos to validate and showcase value.
Cross-functional leadership: Track record of driving GTM across Product, Engineering, Sales, and Marketing.