Responsibilities

• Be the expert on your buyers – how they buy and their buying criteria, as well as key market requirements and trends.
• Be the voice of the market—analyze trends, understand buyer needs, and translate insights into compelling narratives.
• Engage with customers and partners to deepen understanding and refine positioning.
• Know the competition—develop strategies to win and keep us ahead.
• Drive go-to-market execution —plan and execute go-to-market strategies and product launches for our AI-powered solutions, including Black Duck Signal™, aligning product, marketing, sales, and customer success teams.
• Craft powerful messaging that differentiates Black Duck AI solutions in a competitive market.
• Enable sales success by creating tools, presentations, demos, and competitive battle cards that win deals.
• Drive awareness through blogs, web content, datasheets, videos, and whitepapers that showcase our leadership.
• Collaborate on marketing plans with your peers on the Marketing team, with innovative ideas for demand generation and growth.