Principal Product Marketing Manager

San Francisco, CA (Unknown)

$145K/yr – $261K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive growth by translating strategy into measurable marketing programs and cross-functional initiatives.

  • Own identifying marketing opportunities and defining a cohesive, measurable program roadmap.
  • Must-have: 10+ years of marketing experience in tech/SaaS with product marketing focus.
  • Standout: Proven leadership across cross-functional teams and global initiatives.

Job Description

Responsibilities

  • Drive business growth by identifying marketing opportunities, defining a cohesive strategy, and implementing successful, measurable programs.
  • Lead key partnership initiatives and product feature launches in close collaboration with Marketing, Sales, Finance, Product, and Analytics teams.
  • Partner with research and insights teams to understand market trends, customer needs, and user journeys; translate findings into clear recommendations for growth.
  • Develop compelling value proposition messaging to convince prospects to try, buy, and adopt our software.
  • Translate strategic priorities into actionable marketing initiatives in partnership with cross-functional marketing teams.
  • Be a steward of the business, understanding financial impacts, growth levers, and dashboards.

Requirements

  • BS/BA preferred OR equivalent experience
  • 10+ years of marketing experience; technology company and SaaS experience preferred.
  • Expertise in product marketing with a focus on consumer and/or small business segments.
  • Excellent ability to frame issues, conduct appropriate analyses , and make clear, impactful recommendations.
  • Strong analytical skills, proficient in digesting market research and product usage metrics then using insights to advise decisions.
  • Demonstrates a test-and-learn and growth mentality.
  • Proven leadership success in dynamic environments, adapting to shifting priorities seamlessly.
  • Global cultural awareness and experience working with international teams.
  • Strong experience leading cross-functional teams to drive impactful business initiatives; collaborative work style.
  • Outstanding analytical, verbal, and written communication skills.
  • Outstanding program management skills.

Preferred

    Benefits

    • comprehensive benefits programs
    Adobe logo

    Adobe

    4.2 Glassdoor

    Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

    Founded in 1982
    San Jose, CA, US
    40K employees (5,864 in marketing)
    81% recommend to a friend
    88% CEO approval

    Traffic Signals

    Monthly Visitors
    315.2M
    Monthly Google Ads Budget
    $7.2M
    Traffic Source Mix
    Search
    33.8%
    Direct
    58.6%
    Referral
    6.1%
    Social
    0.4%
    Paid
    1%

    Headcount Trend

    Current headcount: ~41.4K

    Marketing Team

    Marketing Team Size
    3,063 (7% of company)
    Median Career Experience
    18.5 years
    Median Tenure
    7.5 years
    Marketing Roles Posted (Last 30 Days)
    19

    Funding

    Total Funding
    $2.5M
    Last Raise
    $2.5M
    Series Unknown, 41 years ago

    Funding History

    • Oct 1984
      Series Unknown • $2.5M

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