Responsibilities

• Drive international Product Marketing strategy for Acrobat’s B2B business, identifying priority markets and defining how we position, launch, and scale across regions.
• Translate global positioning into regionally relevant messaging and go-to-market strategies that reflect local customer needs while maintaining alignment with the global narrative.
• Partner with regional leaders to understand customer workflows, market dynamics, and adoption barriers, and translate those insights into actionable use cases, positioning, and GTM plans.
• Partner closely with Product teams to bring international market needs into roadmap discussions, influencing prioritization, localization, and feature development based on regional requirements and growth opportunities.
• Identify growth opportunities and competitive dynamics across markets, using insights to refine messaging, strengthen differentiation, and inform offers, packaging, and market-specific strategies.
• Enable regional marketing and sales teams with clear messaging, positioning, and use cases, while identifying and removing barriers to adoption to drive usage and revenue growth.
• Define and track performance metrics across markets, using data to assess adoption, pipeline, and revenue impact, and continuously refine strategy based on results.

Requirements

• 10+ years of experience in product marketing, international marketing, or go-to-market strategy, ideally supporting B2B SaaS or enterprise software products.
• Experience working across global markets, with an understanding of how customer needs, competitive dynamics, and product requirements vary by region.
• Strong ability to analyze markets and identify growth opportunities, including evaluating market trends, adoption patterns, and competitive landscapes.
• Experience partnering with product management teams to translate market insights into product strategy and roadmap discussions.
• Proven ability to collaborate with regional marketing and sales leaders to bring products to market in ways that resonate with local customers.
• Strong communication skills with the ability to translate complex product capabilities and market insights into clear positioning and messaging.
• Experience working cross-functionally across product, marketing, and sales teams to support product adoption and business growth.
• BA/BS Degree preferred OR equivalent practical experience.