Responsibilities

• Drive full-funnel growth strategy, messaging, and copy execution across customer lifecycle from acquisition to upsell and retention.
• Work with product on roadmap experimentation of new offers, UI design, and messaging.
• Partner with the analytics team to inspect the funnel, discover opportunities, and scale what works.
• Meet with customers to deeply understand problems, needs, and value props so our offerings show up in highly relevant ways.
• Raise the standards for the e-commerce experience based on industry analysis, research, or emerging technologies.
• Collaborate closely with Product, Campaign, Analytics, Finance and GTM teams on product launches, merchandizing, and promotion strategy.
• Drive Business Impact - own and influence key business metrics like CVR, upgrades, ARPU and revenue.
• Regularly monitor dashboards on business health and understand how product changes are driving the business.

Requirements

• 10+ years in product marketing, growth, or related roles, ideally in PLG, or e-commerce sites with rich shopping experiences.
• Proven experience driving conversion and revenue growth through experimentation and funnel optimization.
• Strong understanding of pricing, packaging, and monetization strategy
• Ability to translate customer insights and data into rich messaging and strategies that drive measurable impact.
• Customer empathy - the best customer experiences and messaging ones the are the relevant ones rooted in deep customer understanding.
• Exceptional cross-functional leadership skills and experience working in matrixed organizations
• Strong communication and storytelling skills, with the ability to influence leadership

Benefits

• comprehensive benefits programs