Principal – Partner Marketing

Draper, UT (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive partner marketing for Upbound with key retail partners to acquire customers, increase returns, and grow lease-volume through cross‑functional campaigns.

  • Own partner marketing initiatives with retail teams to drive new customers, returns, and revenue growth.
  • Must-have: 6+ years in B2B2C/retail marketing with multi-channel experience.
  • Standout: Presents to senior executives and aligns dual-organizational goals.

Job Description

Responsibilities

  • Partner closely with key retail partner marketing teams to facilitate the acquisition of new customers, drive returning customers and develop revenue growth strategies
  • Act as the primary point of contact for key retail partners for marketing requests and initiatives, and act as liaison between retail partners and Upbound marketing team
  • Coordinate with Acima strategic account managers and Upbound paid media, CRM, in-store marketing and product teams to develop strategies to grow healthy lease volume
  • Develop creative briefs for campaigns and initiatives and provide feedback on creative concepts
  • Proactively monitor KPIs to recognize opportunities and communicate to key stakeholders; partner with analytics teams to create and optimize reporting
  • Manage marketing fund budget to optimize every dollar spent
  • Monitor competitive landscape and proactively identify new growth opportunities

Requirements

  • 6+ years of experience in marketing; B2B2C and/or retail marketing experience preferred
  • Agency experience managing multiple accounts a plus
  • Proficiency in a broad range of marketing channels, e.g., email, paid social, paid search, programmatic , ecommerce
  • Must be comfortable presenting to senior-level executives
  • Ability to marry the goals and objectives of two organizations to drive mutual growth
  • Thrives working in a fast-paced environment, managing multiple shifting priorities
  • Detail oriented, creative problem solver with a strong track record in project management
  • This position is in-office (Monday through Friday) in Draper, UT

Preferred

    Benefits

    • Full health benefits-Medical/Dental/Vision
    • DTO (discretionary time off)
    • Health savings account (HSA) with company contribution
    • Unlimited use of LinkedIn Learning
    • On-site gym and showers
    Acima logo

    Acima

    3.4 Glassdoor

    Acima helps people from all backgrounds live a better quality of life with easier access to the things they need and want—all without using credit. Our proprietary technology enables customers to shop through our mobile app, online, or in stores at thousands of retailers across the nation. And applying for a lease agreement is quick and simple—with flexible purchase options that enable customers to attain ownership whenever they’re ready. Acima is part of the Upbound Group portfolio of companies.

    Founded in 2013
    Draper, Utah, USA
    815 employees (10 in marketing)
    43% recommend to a friend
    66% CEO approval

    Traffic Signals

    Monthly Visitors
    1.3M
    Monthly Google Ads Budget
    $209
    Traffic Source Mix
    Search
    18.4%
    Direct
    74.1%
    Referral
    5.5%
    Social
    0.6%
    Paid
    1.3%

    Headcount Trend

    Current headcount: ~815

    Marketing Team

    Marketing Team Size
    6 (1% of company)

    Funding

    Total Funding
    $125M
    Last Raise
    $125M
    Debt Financing, 8 years ago

    Funding History

    • May 2018
      Debt Financing • $125M
    • Oct 2015
      Series Unknown

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