Principal, Paid Media

Boston, MA (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive US media leadership and strategic client partnerships in a senior consultancy role focused on AI-enabled growth and measurement.

  • Own regional leadership of the US media team and cross-functional delivery.
  • Must-have: proven senior experience in paid media strategy with agency/consultancy ownership.
  • Standout: track record of scaling startups or challenger brands and implementing AI-driven media solutions.

Job Description

Responsibilities

  • US Regional Leadership & Growth: Lead, scale, and manage the US media team. Take ownership of regional performance, resource allocation, cross-functional team orchestration, and the professional development of senior staff.
  • Executive Client Partnership: Serve as the senior strategic advisor to C-suite clients. Guide high-level, multi-million dollar media investment strategies, ensuring all campaigns align with enterprise-wide business objectives and drive measurable revenue growth.
  • Integrated Delivery & Creative Strategy: Champion a unified approach across media, strategy, and creative disciplines to ensure seamless, cross-channel campaign execution. Partner with creative and brand leaders to establish robust learning agendas, drive rapid, data-informed creative testing, and ensure all media activations are anchored in a cohesive communications architecture that elevates both brand positioning and performance outcomes.
  • Enterprise Data & Measurement Vision: Champion the adoption of advanced, privacy-first measurement frameworks (e.g., MMM, enterprise MTA, and complex incrementality testing) across the client portfolio, translating sophisticated data into board-level business narratives.
  • AI Transformation & Innovation: Direct the strategic rollout of AI and automation initiatives across the region. Focus on transforming the agency's operating model to improve margins, unlock novel, proprietary service capabilities, and establish the agency as an industry leader in AI-driven media solutions.

Requirements

  • You’ve run significant portfolios of business in a consultancy or agency, delivering premium marketing strategies.
  • You bring both expertise and opinion across paid media planning, buying, analytics, or data
  • You’re highly organized and deliver excellence without compromise.
  • You think like an entrepreneur—curious, bold, and unafraid to get stuck in.
  • Extra points if…
  • You’ve helped scale a start-up, agency, or consultancy.
  • You’ve lived the battle of challengers vs. incumbents.

Nice To Have

  • You’ve helped scale a start-up, agency, or consultancy.
  • You’ve lived the battle of challengers vs. incumbents.

Benefits

  • Health & Dental Insurance – 50% employer-covered
  • 401(k) Match – up to 4% of pay
  • 21 Days Paid Vacation + public holidays
  • Profit Share – paid twice yearly
  • Employee Liquidity Plan (ELP) – shadow stock with real upside
  • Paid Family & Medical Leave (MA employees)
  • Office-first, flexible work model (3 days in office)
  • All the tech + tools to do your best work, wherever you are
  • Quarterly Team Weeks & global collaboration
  • All-expenses-paid Rival Retreats
We Are Rival logo

We Are Rival

Rival is a marketing consultancy for brands that want to challenge convention in their category. We’re on a mission to understand what challenger brands do differently to grow in categories that are being disrupted, and use a challenger playbook to deliver outsized impact through an integrated, tech-enabled approach.

Founded in 2021
London, England, GBR
38 employees (17 in marketing)

Traffic Signals

Monthly Visitors
6.7K
Traffic Source Mix
Search
45.7%
Direct
34.2%
Referral
5.7%
Social
13.1%
Paid
1.1%

Headcount Trend

Current headcount: ~38

Marketing Team

Marketing Team Size
4 (11% of company)